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As 2020 comes to a close, NAFDMA would like to wish its members, partners, supporters and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of NAFDMA e-News a look at the most accessed articles from the year.
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.NAFDMA NEWS
Registration NOW OPEN for NAFDMA's 2021 Virtual Summit, February 4-6
NAFDMA's 2021 Virtual Agritourism Summit offers three days of engaging programming including fourteen educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep attendees connected with one another throughout the experience.
The Virtual Agritourism Summit is a one-time only streaming event, so please plan your schedule accordingly as the event will not be rebroadcast.
For over 35 years NAFDMA has hosted a live annual convention revered by the agritourism industry, and we now take great pride in our ability to translate the value of education, networking and camaraderie into this virtual platform.
Join us Feb. 4-6, 2021 starting at 11am ET/8am PT each day.
Purchase a virtual trade show booth.
Sponsor the event.
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Financial Tools For Business Owners Webinar Series
Presented by Steve Kluemper
 December 8, 2020 (Recording Available)
Clarifying Competitive Strengths To Achieve Success And Maximize Return On Assets
Why are you in business? There are returns that you want from being in business. Some are personal. Some are strategic. Some are financial. How do you measure these returns to set goals and assess your level of success? What does success look like for you? What are the competitive assets and strengths of your business that are going to generate these returns? How do you maximize returns on these assets and strengths?
In this webinar, Steve will help you answer these questions and walk you through a tool that you can use to measure and maximize your return on assets and as a framework for other returns.
January 12, 2021
Communicating Your Sense Of Direction With A Business Plan
What does your business do? Who asks this question? Who needs to know? How do you communicate with them? What should your business do? What could your business do? What is your vision and sense of direction for your business? How do you gather insights into these questions from others and share your own insights with them?
In this webinar, Steve will help you answer these questions and walk you through a business plan tool that you can use to communicate your sense of direction.
February 16, 2021
Cash Is King When Committing To Annual Budgets
How does your business succeed? What are the ingredients for success besides king cash? Why is budgeting your cash sources and needs so important? How can you comfortably make commitments on behalf of your business that will be successful? What are the key components of an annual budget and how does it help achieve success for your business?
In this webinar, Steve will help you answer these questions and walk you through an annual budget tool that you can use to help make your business successful.
Steve Kluemper founded AgriStrategies LLC to assist agricultural producers, processors and suppliers across the U.S. with their financial management and vision by helping them facilitate discussions with lenders, vendors and investors, analyze decisions that need to be made, use independent perspectives to run their business, communicate their vision for their company's future and manage their business and especially their finances, all in an effort to improve their cash flow and profitability. He has 30 years of experience bringing financial solutions to all types and sizes of agricultural companies across the United States. Steve grew up on a farm in Indiana, graduated from Purdue University with degrees in Agricultural Economics and a Food and Agribusiness MBA and now lives in East Lansing, MI with his wife, Heather and 4 sons.
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Honeywell invents and manufactures technologies to address some of the world’s toughest challenges initiated by revolutionary macrotrends in science, technology and society. A Fortune 100 company, we create solutions to improve the quality of life of people around the globe: generating clean, healthy energy – and using it more efficiently. Increasing our safety and security.
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Family owned Valley Road Woodworks manufactures all
types of wagons and tricycles, even ones for adults! They are
heavy-duty and low maintenance, and will give your farm and
customers years of enjoyment. The wagons and trikes are
especially useful and popular at pick-your-own farms!
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Governor Cuomo announces new state guidance for agritourism businesses as fall approaches
Government of New York State
From Sept. 1: Governor Andrew M. Cuomo recently announced new state guidance for agritourism businesses as New York State enters the Fall season. The businesses, which include corn mazes, pick-your-own fruit and vegetable operations, hayrides and haunted houses, are considered low-risk outdoor arts and entertainment and are permitted to operate under New York's NY Forward guidance.
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Will your entertainment or cultural venue be ready for the post-lockdown guests?
White Hutchinson
From April 14: The consumer for out-of-home entertainment, cultural and other leisure experiences that emerges after the lockdown will be different than the consumer we knew just two months ago. A heightened concern for safety from disease is one of the many ways their behaviors and expectations will have changed.
The effects of epidemics extend long term after they are over.
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Developing a waiver of liability for on-farm tours and other activities
AG NET West
From June 23: Farmers are being encouraged to develop liability waivers for on-farm tours and other activities. Executive Director of the Sonoma County Farm Bureau, Tawny Tesconi recommends that growers meet with legal counsel to develop a waiver specific to their operation. Tesconi noted that as health officials begin allowing more on-farm tours, tastings, and other activities, growers would be best served by protecting themselves with a waiver.
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Liability releases for agritourism activities — don't fall prey to myths
Lexology
From March 31: Owners and operators of farms that offer certain agritourism activities to the public, such as petting zoos, corn mazes, and horse-drawn hay or sleigh rides, sometimes assume that liability waivers or releases are not worth their attention. Many operators fall prey to common myths surrounding these documents.
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Hipcamp, the Airbnb of camping: Farmers find new source of income renting land for outdoor stays
Lancaster Farming
From Nov. 2: Maryland farmers are finding a new source of income through a vacation rental platform. Hipcamp is similar to Airbnb, which allows people to rent out their homes, apartments and other private quarters for short stays.
But as the name suggests, Hipcamp focuses on camping accommodations.
The company was started in 2013, and slowly grew in popularity out West before making its way to the East Coast.
It has grown in popularity since the onset of COVID-19 and the creation of the socially distant vacation.
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Cider mills and corn mazes may look different this year
WLIX-TV
From Aug. 21: Cider Mills are a favorite fall festivity for many families and the fun may still go on this year, but things will look a little different at places like Uncle Johns Cider Mill.
Uncle Johns owner Dede Beck said, "COVID's been a struggle obviously for everybody, but we're also embracing it because its giving us an opportunity to kind of go back to our roots. We are really focusing on what we can do here."
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Pumpkin picking is a popular pandemic pick-me-up
The New York Times
From Oct. 6: U-pick farms — the choose-your-own-fruit-and-vegetable patches that draw droves each summer and fall — have been especially busy this year. Some farms have been so picked over that they've had to close their fields for a day or longer to let new fruit ripen.
With apple-and-pumpkin season in full swing, that popularity is continuing, and u-picks have adapted accordingly.
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Farmers at national agritourism meeting in North Charleston, South Carolina, told to play with their food
The Post and Courier
From Feb. 5: "How much do we get for our cookies?" Don Mitchell asked his wife and partner in Mitchell Farms, a row crop farm in southern Mississippi that 14 years ago started supplementing its revenue with a corn maze and pumpkin-picking patch.
Following food-and-beverage consultant Mike Holtzman's keynote address at the North American Farmers Direct Marketing Association's annual conference, it was clear that Jo Mitchell's response was bound to be inadequate.
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Celebrate the 2020 Skagit Valley Tulip Festival with these stunning virtual tours
Country Living
From April 15: The popular Skagit Valley Tulip Festival, which usually draws millions of flower lovers to its hundreds of acres of vibrant tulip fields in Mount Vernon, Washington, was originally scheduled for April 1 though April 30. In lieu of in-person visits, some of the participating tulip farms are now offering absolutely stunning photographs, videos, and even virtual tours of the rows and rows of colorful flowers on display.
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Farmers want their agritourist spot on highway signs
WDAF-TV
From Jan. 16: Carolyn Raasch's family still grows corn and soybeans in Liberty, Missouri, but they are one of at least 500 Missouri farms that have started seeking secondary income in what's called agritourism.
And without road signs, people like Raasch are worried drivers might not know what they're passing by.
"When I go to other states I look for the blue signs there's something really cool down that road and maybe I need to get off the highway and explore," Raasch said.
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Novartis
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