Renowned Author and Futurist Rishad Tobbaccowala Announced as Keynote Speaker for Radio Session on Transformation

This week, RAB announced Rishad Tobaccowala as keynote speaker for Radio Show’s closing session on October 14.

Tobbaccowala’s session will focus on the continued transformation happening across the media ecosystem, changing consumer behavior and how all of this affects the world of radio. The session is titled “The Great Reinvention: What Does That Look Like in 2022 and Beyond?”

The COVID-19 pandemic led to various changing consumer behaviors and interests, and this session will analyze how it will affect the radio industry. “We are delighted to have Rishad Tobaccowala join us in Las Vegas for Radio Show,” RAB CEO Erica Farber said. “His expertise on reinvention is invaluable as the audio industry continues to evolve the medium and innovate for new audiences.”

Tobaccowala currently serves as a senior advisor to Publicis Groupe, where he was previously the organization’s chief growth officer, overseeing business development for companies such as Saatchi & Saatchi, Starcom and Zenith.

He is the best-selling author of “Restoring the Soul of Business: Staying Human in the Age of Data,” which The Economist has considered the best recent book on stakeholder capitalism. He also regularly lectures on management, intellectual leadership and innovation.

This year’s Radio Show, co-produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will take place simultaneously along with NAB Show in Las Vegas.

Check out the Radio Show schedule at a glance and register today here.