Are you prepared for the big data and analytics revolution?
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At the May 8-9 meeting of SIM's Advanced Practices Council, Harvard Business School Professor Lynda Applegate will present a program on leading the big data and analytics revolution. She and senior executives from Inrix and Aeris Partners will explore with APC members how to exploit this upcoming revolution for competitive advantage. Also on the meeting agenda are presentations by researchers on social media strategy and harvesting data from external sources, as well as a presentation by FBI agents on cyber security. If you are a senior IT executive interested in learning more about joining the APC for the 2012 program year, please contact APC Director Madeline Weiss at 301.229.8062 or at

Enterprise Integration & Transformation

Penn State, in affiliation with Gartner, is delivering a unique executive education program for creating an effective enterprise architecture that drives business outcomes. This 4-day program provides insight on critical enterprise principles and a roadmap for achieving sustainable organizational integration and transformation. Date: February 20-24, 2012. Location: Penn State University Park Campus. Learn more.

15 new rules for IT to live by
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Amid increasing pressure in areas such as time to market, global competition, and fickle customers, IT organizations must throw out the old rulebook. That sounds like a hoot — except that a new rulebook to replace it doesn't exist, so IT teams are learning as new cloud, mobile, analytics, social and collaboration technologies evolve quickly. More

Why the CIO needs the CMO
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The corporate bridge too far, the one needed between CIOs and chief marketing officers, is now seen as attainable and, in fact, inevitable. Social media, which is remaking firms of all sizes in fundamental ways, is forcing 360-degree roles on the CIO and CMO for the first time. Suddenly, there's a great deal of overlap in what they do, with whom they work and tools they use. More

CIOs must fit the cloud into IT strategy
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Cloud computing is still in the testing and experimental space for many organizations, but its benefits are becoming clear to many. Cloud is rapidly shifting from a world of hype and possibilities to one of practical application, and CIOs that haven't already considered what cloud means for their business need to step up the pace. More

IT's 6-step guide to adopting consumerization
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If your IT department is resisting the consumerization trend, it's in the minority. Recent research shows that most enterprises are proactively addressing this trend and the new relationship between IT and users that often accompanies a consumer IT strategy. What do they know that you don't? More

IT risks irrelevance in digital marketing revolution
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The true test of friendship is whom you turn to in time of need. Chief marketing officers are in dire need because they're swamped with data and struggling to make sense of it all. But they're not turning to chief information officers for help. This disconnect between CMOs and CIOs risks impeding the hard work companies are doing to improve their digital marketing. And for IT departments, it risks pushing them to irrelevancy in digital marketing, one of the most important and fastest-growing forces in business today. More

The security tools CIOs are buying now
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Security issues are so ubiquitous that many CIOs are tempted to bow to the seemingly inevitable and just buy insurance to blunt the losses. Cyber insurance coverage may be a good idea for some companies, but it should never be used as a cop-out on locking the data center doors. More

Life with a large cloud: Lessons learned
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Many companies are just getting started with cloud computing, but others are already well entrenched. Indeed, some organizations in the latter camp have built massive private clouds that support significant portions of their operations. Those giant megaclouds create unique management challenges for CIOs and business leaders. And because so much about cloud computing is relatively new, organizations must learn to deal with hurdles in the process of deploying these multi-petabyte IT architectures. More

Study: Cloud will create 14 million jobs by 2014
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Implementation of cloud services will create 14 million jobs internationally by 2014, with the greatest increases occurring in emerging markets, which are not constrained in deploying cloud systems by legacy infrastructure, according to a new study from Microsoft and IDC. More

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SIM Connect
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
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