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CBR
Twitter has reportedly stopped U.S. intelligence agencies from data mining for information which helps them track terrorist activities. The social media giant has blocked Dataminr, a company that specializes in data analytics and identifies patterns across every tweet published and which in-turn provides the information to U.S. intelligence agencies.
According to the WSJ, Dataminr executives said that Twitter does not want Dataminr to analyze its data any more.
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Information Week
To some, cloud computing and IT security do not intersect. The results are often disastrous. Considering the huge amount of press that cloud computing receives when breaches occur, it's easy to understand why they believe that. But if you look at IT security from a wider lens, you'll see that cloud computing technologies are actually helping to propel IT security at rates never seen before.
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Search Engine Land
By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer's journey is critical to the success of both content and SEO teams.
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Business
mail continues to be considered the most effective marketing tactic. It's also one of the least difficult to execute according to research conducted by Marketing Charts. However, like all other marketing channels, email marketing has its fair share of obstacles to overcome.
The good news is that there's always a solution to these email marketing challenges. Let's take a closer look at the biggest issues plaguing marketers and the solutions for each.
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Business 2 Community
We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing kingdom with a 3800 per cent ROI and $38 for every $1 spent. Email can help lead prospects down your sales funnel, and encourage existing customers to spend more time with your brand.
But email marketing isn't the only way marketers are getting traction in the digital space. Content marketing, Pay-Per-Click (PPC) ads, and social media are all helping marketers achieve their goals.
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CIO
Google Analytics is often referred to as a "gold mine" of data. Savvy GA users have learned over time how to spot opportunities to increase sales — that's where the "gold" comes in. Other clever folks use GA to address problems that prevent them from realizing all possible revenue potential.
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Online Behavior
The content you provide to your visitors can make or break your brand. At the end, the information that you provide to your visitors plays a huge role in whether they buy your products and services or not. That's why it is crucial for you to understand how your content performs and which steps you need to take to improve your content marketing results.
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