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Search Engine Journal
Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don't know much about how Google RankBrain works, and according to Google itself, they don't really know either.
What we have ascertained so far about how RankBrain impacts SEO is pivotal, and it means we need to start taking an even more human-first approach to search engine optimization.
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Forbes
If you want to get SEO results fast, than you can't simply copy what everyone else is doing. You need tactics that go outside the box what we call SEO Cheats.
Here are 5 SEO Cheats to stand out from your competitors and start ranking quickly.
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Business 2 Community
Google's click-to-call is a form of web-based communication usually implemented on websites. To initiate communication, a person visiting a website simply clicks on an object, such as a picture, button or text, to request an immediate connection via phone call, VOIP, or text.
Back in 2010, Google introduced its call extensions, which included a click-to-call feature available to advertisers.
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CTV New
LinkedIn said that a 2012 breach resulted in more than 100 million of its users' passwords being compromised vastly more than previously thought.
The business social network said that it believes to be true a purported hacker's claim that 117 million user emails and passwords were stolen in the breach, up from the 6.5 million user credentials that the company originally said were compromised. Those 6.5 million passwords were reset in 2012 and the company advised the rest of its users to change their passwords too.
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Marketing Land
It's no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. And according to eMarketer's Retail Email Marketing: Benchmarks and Trends in the U.S., internet users of all ages continue to open promotional emails, welcome targeted messages when shopping and think of email as a preferred channel for interacting with retailers.
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Smart Data Collective
Hackers are an insensitive breed, with no respect for violating other people's finances and personal business dreams.
Like pickpockets stealing wallets, they steal usernames and passwords to get access to credit lines, bank accounts, and payment processors. Like con men, they look for data that will allow them to steal someone's identity, using this stolen personal information to commit crimes. Like hijackers, they like to break into other people's computers and then use these systems as a base to attack other computers online.
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Data Informed
Too many organizations are focused on simply collecting as much data as they can rather than on how useful that data is.
This is a big mistake.
Yes, businesses have access to more data than ever before, but that's not the same thing as gaining useful insights from data the kind of insights that can support decision making and help a business to develop and grow.
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Missed last week's issue? See which articles your colleagues read most.
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Frank Humada, Vice President of Operations, 289.695.5422 | Download media kit Janet Piercey, Content Editor, 289-695-5350
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