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Globe and Mail
The requirements for a small business website have typically been simple: a nice-looking website to act as a glorified brochure. That type of small thinking is being challenged by a growing number of small businesses. For some small businesses, their website is their business. Not only are websites becoming a larger part of a company's operations, they're being used as an important strategic tool by small businesses to be successful.
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Smart Company
Often when starting out in business our marketing decisions are based on hunches and predictions. This often results in money wasted before you work out if you are getting it right. Luckily these days there are loads of metrics and tools which eliminate the guesswork in marketing, however you often feel like you need an online marketing degree to understand them.
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Wall Street Journal
The House of Representatives voted by acclamation recently to permanently extend the Internet Tax Freedom Act. In place since 1998, the law prevents taxes on email and Internet access services, and Web users have never needed it more to prevent a multibillion-dollar avalanche of new fees after its scheduled expiration on Oct. 1. The Internet is the quintessential instrument of interstate and international commerce.
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Business 2 Community
Marketing online doesn't take a rocket scientist to figure out, and you don't need a large budget to create a winning strategy. What your brand or business does need, however; are the right tools in place. Would you like to improve your content marketing and social media strategy? Take advantage of these marketing resources, and let me know how these work for you!
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Small Business Trends
It takes a long time to really see SEO results, and if you're a company owner managing an entire company then it takes even longer to really notice the affects. It's important you not only have a system in place to evaluate your SEO services throughout the week, but you should also have a way to gauge SEO efforts as a whole.
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Wired
Earlier this year, Anita Sarkeesian showed us what a week of being viciously trolled on Twitter looks like. Since then, the Internet has been demanding better tools to fight such hate. Happily, it looks like progress has been made. Twitter announced a feature recently that lets users export their block lists and share them with others as a way of crowdsourcing troll-slaying.
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Entrepreneur
It doesn't matter if you own a small shop on Etsy or a major ecommerce site, the fact remains that online traffic drive sales. Discovering ways to increase traffic can be time consuming and really difficult. So I've devised six often overlooked ways to vastly increase traffic to your ecommerce site.
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The Next Web
Search Engine Optimization has become a full grown industry with hundreds of thousands of people who practice it. But how do you learn to master SEO? It's not quite a textbook-ready subject as algorithms continue to adapt. SEO requires a number of areas of expertise these days — content marketing, technical SEO, authority development through 'link building' and social media to name a few.
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Econsultancy
Search engines have been working hard on fine-tuning their algorithms to provide high quality search results based on location. Google is the best covered in the industry, with its Pigeon update launching in July 2014 and rolling out to U.K., Canada and Australia in December. Use the links if you want to learn more about the update. It's one thing to know that local search is important and can affect your SERPs presence but it's another entirely to know how to 'do' local SEO effectively.
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