This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text version   RSS   Subscribe   Unsubscribe   Archive     Media Kit     June 24, 2014

Home   About Us   Membership   Events   Contact  




TC Transcontinental

At TC Media (which acquired ThinData Inc. in 2008), we provide a full suite of email marketing solutions.

 

Return of digital privacy will hurt online marketing
The Record
A cybersecurity expert predicts major disruptions for digital advertising and marketing as people gain more privacy in their online communications and transactions. There is a renewed focus on privacy in digital communications thanks to revelations last year of massive spying on the web by the U.S. National Security Agency, Gus Hunt, former head of technology at the Central Intelligence Agency, said in a speech in Kitchener.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




8 social media advertising tips to boost your ROI
Forbes
What's the point in an advertising campaign if it doesn't boost your return on investment (ROI)? After all, you put in $1,000 towards a marketing campaign, but in the end you only get an extra $500 in revenue and no guarantees of return or loyal customers. That's basically $500 wasted (and much more if you account for time and labor). Social media can be a great platform for advertising, but only if you can optimize your ROI.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Amazon's Fire phone could spark e-commerce evolution
CBC News
Online shopping giant Amazon is launching its first smartphone — the Fire — but given the crowded market it's entering, it could turn out to be more of a spark for e-commerce changes than an instant blazing success. "It's an expensive ticket to a virtual shopping mall," says Kevin Restivo, European mobility analyst for tracking firm IDC. "It'll carve out a little niche for itself, but it's not going to kick its competitors to the curb."
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How video marketing creates immediate SEO results (Business 2 Community)
7 clever ways to use social media to find new business ideas (Business News Daily)
Online sales by businesses rise to $136 billion in Canada (CBC News)

Don't be left behind. Click here to see what else you missed.


2014 SEO trends you need to know
Huffington Post
With the recent Panda 4.0 Google algorithm update, SEO is beginning to change in 2014. Changing best practices, keywords and relevancy are just some of the issues businesses now face. It is important to keep up with the latest trends in the space so that your business doesn't find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google's organic results.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


A year after Snowden, a watershed moment for Internet freedom
The Globe and Mail
It would be hard to overstate the extent to which Edward Snowden's disclosures about U.S. mass surveillance techniques in the post-9/11 period have shaken up geo-political dynamics on Internet freedom, security and governance over the past year. Even before Snowden, many governments had recognized the revolutionary, dis-intermediating and disruptive capacities of the Internet, and the corresponding empowerment of their citizens.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Social media marketing mistakes — are you making these too?
Business 2 Community
Social media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks social media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces social media, then it is one step in the right direction, specially in a business context.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
7 clever ways to use social media to find new business ideas
Business News Daily
If you're pulling your hair out trying to think of a promising new business, relax: Your next great business idea may be as close as your favorite social media site. However, if you're serious about discovering that elusive idea, you'll have to go beyond common social media activities like scrolling through Twitter or hanging out on Facebook.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Extending your Internet range
London Free Press
With so many devices, such as smartphones and tablets, entering the home, the need for Wi-Fi becomes more and more necessary. While many Internet service providers now conveniently provide Wi-Fi routers with the boxes that provide our Internet service inside the home, they are often of limited range. Also, where these services enter our home isn't always the most convenient, depending on your situation and layout.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


6 SEO and social secrets every entrepreneur must know and why
Huffington Post
Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves: 72 per cent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE



7 outstanding content marketing tips for small businesses
Search Engine Watch
Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Whether the content is created in-house or outsourced to an agency, there will be a time when creative ideas for interesting new content become scarce.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Online marketing strategies to increase online revenue
Business 2 Community
If you are an online retailer or e-commerce site it's easy to say that your bottom line is maximizing your sales and profits. There are a many different ethical marketing strategies that you can do. Some may have an up-front or annual cost, and some you could do or hire an expert to do for you. But these are all long-term strategies so we won't be talking any PPC tips here.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


 

SIPpost
Frank Humada, Multiview, Director of Publishing, 289.695.5422
Download media kit

Joanne Lam, Content Editor, 289.695.5474   
Contribute news


Max Haroon, SIP, President, 416.891.4937
SIP information and inquiries: www.sipgroup.org


This edition of SIPpost was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!




Recent issues
June 17, 2014
June 10, 2014
June 3, 2014



50 Minthorn Blvd., Suite 800, Thornhill, ON, L3T 7X8