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The Next Web
Google is looking for an SEO expert. A new job posting for a "Program Manager, Search Engine Optimization" was spotted on the Google job board today, and it's got everyone scratching their heads. Google — which probably has more control over SEO than any other entity around — needs someone to help with SEO. It's worth considering this is a placeholder position, there only to satisfy regulators who consider Google's existing practices questionable.
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Huffington Post Canada
How often do you walk into a store and know more than the sales person about a product you are interested in? The Internet has changed the playing field. As Daniel Pink writes in To Sell is Human, the Internet has brought information parity between buyer and seller. Customers have the ability to gather intelligence about products like never before.
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LinkedIn
Managing your own business is a challenge, perhaps more than it was all line interruptions decade ago. If you ever occur time-management problems, it may be appropriate to consider the time, outsourcing your online marketing campaigns end. It is understandable that some entrepreneurs think that outsourcing is not on the agenda because of its old reputation, cheap but low quality.
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The Guardian
Many brands are still making silly mistakes in their approach to social media, which can damage their reputation and waste their marketing resources. It's time to tackle some of the business and planning mistakes that happen before a single tweet is tweeted or post is added on Facebook. If you're looking for tips on the content posted itself, check out my previous content focused blog.
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Business 2 Community
The use of data and its analyses are becoming ubiquitous practices. As a result, there has been a dramatic surge in the use of business intelligence and analytics. These developments have inevitably led to endless opportunities for marketers to leverage themselves and gain a competitive advantage by untangling big data. Relevant data could help businesses to better serve customers as they would better know what they need, want and desire.
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Entrepreneur
Securing funding from traditional lenders has become increasingly difficult for many small-business owners. Banks are under a lot of pressure to make good loans, and that pressure trickles down to entrepreneurs. Fortunately, in the past year, the amount of small businesses with crowdfunding campaigns has significantly increased, proving it's a viable alternative funding option.
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Business 2 Community
A successful social media marketing campaign can go a long way. With the ability to go viral instantly, it can not only help to bring in sales, it provides a simple and inexpensive way to do so. What differentiates a good campaign from a great one, though, is structuring it around solid central hub such as a mobile app.
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Tech Zone
There was a time when it was important to have a good password for logging on to your work server. I would set up systems that required a new password every six months, which had to be different from your current one. However, once you got home all you needed to do was turn your computer on — no password required. There was a distinction between work and home that no longer exists.
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