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Programmable Web
Google announced the release of its Search Analytics API recently. After much positive feedback about the Search Analytics feature within the Google Search Console, Google opted to make the data available via an API. The goal of the API is for developers to integrate search performance data within apps and tools. For developers familiar with other Google APIs, or the Google Search Console, getting ramped up on the Search Analytics API should be a breeze.
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Tech.co
SEO, or Search Engine Optimization, is crucial to the success of your website. With the right SEO strategy, your website will appear at the top of search engine results when someone searches for something related to your site. For example, if you sell women's handbags, you want your site to be one of the first people see when they search for "discount handbags" or "designer handbags."
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Business 2 Community
Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don't fall into the trap of thinking that this information is no longer available to you, simply because of Google's "keyword not provided" algorithm change of recent years. Because of this, for over a decade, search queries have been one of the key determining factors in website traffic.
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Alphr
If you were to be influenced purely by the more tabloid of tech publications, with headlines screaming about hacked databases, compromised passwords and secret service data probing then you wouldn't touch the cloud with a bargepole. Truth be told, cloud services are not as insecure as the headlines make out.
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Business 2 Community
Digital is the new frontier of the advertising world, and it's a relatively new discipline in the marketing world, too. Whether you're a budding entrepreneur beginning a brand new career or a tired businessperson looking to take your career in a new direction, there are several great reasons to have faith that a career in digital marketing won't soon evaporate.
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Director
Some 73 per cent of Google searchers don't look beyond the first page of results. No wonder an entire industry — SEO — has sprung up around the means by which a company grabs a bigger share of the 40,000 search queries the web giant processes every second. Director asks the experts how to make search engines work for you
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Tech.co
The online marketing business is no longer in its infancy and has evolved many times over from its humble roots. This evolution has a lot to do with how search engines rank sites now and the changes in rankings are directly responsible for the change in marketing attitudes towards certain ideas. It's because of these changes to the science and art of online marketing that lots of people will have ideas that worked in the past, but are really not a good idea now.
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Huffington Post
Many small business owners get very excited when setting up shop — it's the beginning of their entrepreneurial journey, so they should be! Especially with small businesses, owners become most excited about the quality service or product they're offering or how they are going to really deliver for their first few customers (usually friends and family).
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Forbes
Winning in digital marketing is difficult because consumers are overwhelmed with content. According to a 2014 Nielsen cross-platform report, American adults spend more than 11 hours a day with electronic media. If a brand puts something online, it better be engaging and relevant to me; otherwise, I will keep scrolling, searching, or clicking until I find something that is. All too often, digital content intended to create loyal customers just gets lost in the noise.
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