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Value Walk
Facebook scores one more win against its arch-rival Google. According to the analytics firm Parsely, the social networker now drives more traffic to digital media websites than the search giant. Parsely's finding is based on the data from 400 major digital publishers such as Conde Nast, Reuters, Mashable and The Atlantic. Facebook, which has been growing slowly and steadily, has been able to take referral traffic market share from Google sites including of Google News and Google.com web search.
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Entrepreneur
Google launched a Wi-Fi router, the latest move in the company's efforts to get ready for the connected home and draw more users to its services. The cylinder-shaped router, named OnHub, can be pre-ordered for $199.99 at online retailers including the Google Store, Amazon.com and Walmart.com. The router comes with in-built antennas that will scan the airwaves to spot the fastest connection, Google said in a blog post.
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Entrepreneur
While just one revolutionary idea can turn an industry on its head and brand a business as innovative, usually it is the combination of the little things that a business owner does — or stops doing — that brings about its ability to truly be innovative. So how can you consistently be more innovative when it comes to your business?
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CTV News
Are you narcissistic if you are on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand or just using it purely for the entertainment value. Social media is here to stay and there are the teams employers hire to ensure the person portrayed on the likes of Facebook, Twitter, Instagram is the person they think they are hiring.
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CBC News
A new medical website aims to end the old-fashioned system of using phone calls and faxes to refer patients to specialists. EzReferral was developed by Dr. Denis Vincent, a family physician in Edmonton. "People don't realize how much phoning and faxing we have to do to actually get patients in to see a specialist — and we know faxing is very inaccurate," he said. "Faxes get sent all over the place and they get lost. They go into the same universe, I think, as lost socks in the dryer."
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Business 2 Community
So, let me get this straight. You want to grow your website traffic without Google? It may seem like heresy, but diversifying your traffic sources is an extremely smart move. Here's why it's smart to break the chain like grip Google has on your web traffic strategy: Although 90 per cent of web activity still starts with a search, very few people go past page two of the results — so if your site aren't there, Google isn't helping you anyway.
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Huffington Post Canada
Did you know that the average business to consumer (B2C) firm is now keeping up with seven social media platforms? And they're spending an average of 20 hours a week on marketing. On the receiving end of all this is the overwhelmed consumer. With 64 per cent of American adults owning a smart phone, the digital culture has permeated almost every aspect of our lives.
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Search Engine Land
SEO audits are generally conducted to evaluate the status of, and identify any issues with, a website's technical setup, content, linking and overall organic search performance. However, an audit should do more than this. It should enable you to discover growth opportunities — and it should help you to prioritize your SEO actions based on how critical they are and the level of impact they will have.
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