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September 23, 2014

TC Transcontinental
At TC Media (which acquired ThinData Inc. in 2008), we provide a full suite of email marketing solutions.

Analysis: Netflix accounts for 30 to 40 per cent of Internet downloading during prime-time hours in Canada
Financial Post
When Canadians jump on the Internet during prime-time evening hours it's increasingly because they want to stream something on Netflix, suggests Waterloo, ON-based networking company Sandvine. An analysis of downloading traffic during evenings in Canada found that 30 to 40 per cent of the data consumed was usually linked to Netflix streams, which was higher than any other Internet activity. On a typical evening, YouTube viewing, web browsing, Facebook usage and accessing content via BitTorrent were the other top ways Canadians chewed through megabytes and gigabytes.

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5 reasons why less is more in web design
The Epoch Times
You may have noticed a shift in the digital world recently, where websites and brand identities have been stripped back to a very simple, minimalistic design. Minimalism has been "in" in the design world for a number of years, but it has only just started to appear on the web. While the trend's stripped back look and feel might not be right for all applications, there are some principles that can be applied to any design project.

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The population of the internet, in one map
VOX
While the United States is more wired than much of the world, the U.S. is not a world leader when it comes to internet penetration. Canada, the United Kingdom, Germany, the Scandanavian countries, South Korea, and New Zealand all have a higher percentage of their people online. The U.S. has about the same Internet penetration as France, Australia, and Japan.

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5 online marketing trends of 2014
Tech Cocktail
Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year. Google still cannot read what is on a picture, but it can guess based on the text surrounding it, its Alt tags, its title, its file name and comments about it when it is shared on social media.

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Why 'mobile first' should be the mantra for web design
Media Post
During the early days of the Internet, it was assumed that older people would be slow in adopting to new technology and media, and were not likely to engage with your brand online. However, that prediction hasn’t panned out as today's Boomers have turned that myth upside down. More than 50 per cent of Boomers have a smartphone and the vast majority are online everyday doing a variety of everyday tasks — social media, online retail, banking, consuming news and entertainment to name a few.

A Facebook update aims to make ads more effective
Internet Retailer
Seeking to make Facebook Inc. advertising more interesting to consumers, the social network says it has rolled out two updates to the news feed to help show more relevant ads, while also testing a feature that would let brands set a time for their status updates — including exclusive offers — to disappear. "When someone sees an ad that is relevant to them, it's a good experience for them as well as the marketer trying to reach them," writes Max Eulenstein, Facebook's product manager, in a blog post

Why Google, Apple, Samsung are pushing the adoption of smart devices
Android Headlines
We are surrounded by devices that purport to be "smart," and by smart I mean devices that can to one extent or another operate interactively and autonomously. You may well be reading this on a smart Android device — a tablet or smartphone running Jelly Bean with Google Now has something of an advantage here. Maybe you have an Android Wear device on your wrist and perhaps your home has a Nest smart thermostat.

What's the next big tech trend? This federal agency thinks it can predict the answer
The Washington Post
While industry analysts and venture capitalists argue about which nascent technology trends will stick around, one federal agency is betting its software can answer the question for them. The Intelligence Advanced Research Projects Activity, a group created to coordinate research for the intelligence community, has designed an application to identify technology that isn't well-known today but might be in three to five years.

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Geist: Ottawa's disturbing appetite for Internet subscriber information
Toronto Star
Government and law enforcement warrantless requests for telecom and Internet subscriber information have emerged as a major concern in recent months with revelations of tens of thousands of requests annually. The Supreme Court of Canada examined the issue in June, issuing the landmark Spencer decision that confirmed there is a reasonable expectation of privacy in subscriber data and raising serious doubts about the constitutionality of voluntary disclosures that occur without court oversight.

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With connected devices, is the mobile advertising future mobile or cross-screen?
Adotas
Brands' interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and tablets or invest in a full cross-screen experience that utilizes out-of-home, connected TV and the latest wave of smartwatches and wearable tech.

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Mobile Internet use soars, but tablets can't keep up with smartphones
IT Pro Portal
How do you view websites these days? While desktop browsers are still the most popular way of accessing the web for most of the world, mobile internet use is rapidly gaining in popularity. According to independent website analytics company StatCounter, the use of mobile devices to access the internet has increased by 67 per cent worldwide over the past 12 months, from 17.1 per cent to 28.5 per cent.

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