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5 online marketing trends for 2015
Times Dispatch
The biggest challenge facing brands online is the ability to stand out from the crowd. Put simply, it's become a very crowded and very competitive space. Winning online today is less about being the most technical savvy and more about understanding your customer journey. To maximize your chance for success in 2015, consider these five important trends.
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Google Apps introduces new enterprise security features: News tech leaders need to know
Financial Post
The Canadian Open Data Experience (CODE), a 48-hour coding sprint in which developers compete to build the best app using federal government data from Canada's Open Government Portal, promotes the use of Open Data and teaches developers and innovators how to work with the datasets found on Canada's Open Government Portal to create applications that improve Canadian lives.
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New smartphones make it hard for hackers and spies to snoop
The Globe and Mail
Here's some good news this holiday season: The new smartphone that's been sitting under your tree is probably more secure out-of-the-box than you might think. That's because, over the past few months, both Apple Inc. and Google Inc. have announced improvements to the privacy protections on each company's smartphones, tablets and computers, encrypting the data stored on users' devices by default.
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We can have faster internet, or more competitive internet, but getting both is hard
Vox
People want today's broadband market to be competitive and reasonably priced. They also want tomorrow's networks to be faster than today's. The big challenge for regulators is that these goals are in conflict. Some countries try to deal with the first problem — lack of competition — by forcing incumbents to share a portion of their networks with competitors at regulated rates.

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New Sony Pictures movies leaked online following recent hack
Digital Trends
The hack that hit Sony Pictures last week has reportedly led to the leak of at least five of its latest movies, with copyright-infringing download sites seeing rampant activity in connection with the titles. Movies nabbed by hackers in the high-profile attack on Sony's systems include the yet-to-be-released Annie, Mr. Turner, Still Alice, and To Write Love on Her Arms, as well as Fury starring Brad Pitt, Variety reported.

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Tumblr overtakes Instagram as fastest-growing social platform, Snapchat is the fastest-growing app
Tech Crunch
With 1.35 billion active monthly users, Facebook continues to be the world's largest social network by some margin, but when it comes to picking up new users, it appears to have reached a saturation point. Research out today from the Global Web Index notes that Tumblr's active user base in the last six months grew by 120 per cent, while Facebook's grew by only 2 per cent.

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These 5 trends will change social media in 2015
Financial Post
Earlier this year, Twitter and Facebook began beta-testing "buy" buttons, which appear alongside certain tweets and posts and allow users to make purchases with just a click or two, without ever leaving the network. Expect e-commerce and social media integrations to deepen in 2015. It's a little surprising it's taken so long.
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The problem with The Internet of Things
Tech Crunch
Lightbulbs, washing machines, thermostats, fridges and locks. If you believe the Internet Of Things salespeople, over the next 10 years, everything in your home is set to become connected. Imagine a world where you could turn on your porch light from the office or unlock your door for a visitor, all from a smartphone app. Well, like a growing number of early smart-home adopters, I have seen this future today — and let me tell you, it's a mess.
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The future of web design is mobile and scalable
Tech Cocktail
The web as we know it today has become incredibly powerful and usable. This is partly down to web developers across the U.S. and around the world removing the distinction between desktop and mobile designs, and creating better online environments for people on all devices. The future of web design is mobile, but also scalable.
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Want an ad-free Internet experience? Pay for it
Huffington Post
Google is currently conducting an experiment that could revolutionize the online advertisement business... Or, at least, will force some of you to put their money where their mouth is. We often forget about it, but today's Internet is mostly funded by advertising. Like hundreds of millions of people, your life would probably be a lot more complicated without your email account, or Facebook or Twitter account for that matter.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Google launching new test flight for balloon-based Internet (Time Magazine)
Google Trends now shows you the most viral YouTube videos (The Next Web)
Net neutrality changes in U.S. could impact Canada (CBC News)

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