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TC Transcontinental

At TC Media (which acquired ThinData Inc. in 2008), we provide a full suite of email marketing solutions.

 

6 ways big data will shape online marketing in 2015
Forbes
Initially big data seemed to be something only available to the biggest businesses. Analytics are now being built into almost every application, however, making the technology accessible to businesses of all sizes. As businesses realize the power of information to create successful marketing campaigns and see real-time results, data is becoming an integral part of marketing.
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Google to block Spanish news, ahead of new law and 'tax'
CTV News
In a decision that will reverberate around the globe, Google announced it will close Google News in Spain and block reports from Spanish publishers from more than 70 Google News international editions due to a new Spanish law requiring aggregators to pay to link content. Google News in Spain will shut down soon, several weeks before a new Spanish intellectual property law takes effect requiring news publishers to be paid.
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Web report: Online surveillance and censorship are getting worse
GigaOm
Mass online surveillance and censorship of what people see on the web appear to be getting worse, according to the latest Web Index report from Tim Berners-Lee's World Wide Web Foundation. These trends, along with the paucity of net neutrality rules around the world, have led the web inventor to call for the internet to be made a basic human right.
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The future of web design is mobile and scalable
Tech Cocktail
The web as we know it today has become incredibly powerful and usable. This is partly down to web developers across the U.S. and around the world removing the distinction between desktop and mobile designs, and creating better online environments for people on all devices. The future of web design is mobile, but also scalable.

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5 online marketing trends for 2015
Times Dispatch
The biggest challenge facing brands online is the ability to stand out from the crowd. Put simply, it's become a very crowded and very competitive space. Winning online today is less about being the most technical savvy and more about understanding your customer journey. To maximize your chance for success in 2015, consider these five important trends.

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Want an ad-free Internet experience? Pay for it
Huffington Post
Google is currently conducting an experiment that could revolutionize the online advertisement business... Or, at least, will force some of you to put their money where their mouth is. We often forget about it, but today's Internet is mostly funded by advertising. Like hundreds of millions of people, your life would probably be a lot more complicated without your email account, or Facebook or Twitter account for that matter.

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New law aims to cut down on internet piracy
Global News
Regina-based musician, Jack Semple's new DVD, Jack Semple Band live @ Village Guitars, is for sale, but he originally produced it to be viewed free on Youtube. "It's worldwide promotion that you never could get before," he said. He's playing to a modern audience and a content distribution system that's evolving. Canada's copyright laws are also evolving. Beginning January 1st, Internet service providers will be subject to Canada's new Copyright Modernization Act.
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Despite Apple Pay's promise, still plenty of ptfalls for the mobile wallet
International Business Times
The mobile wallet was pitched as an innovation that would entirely replace the countless credit cards and loose change in your pocket or purse. And earlier this year, it seemed that the promise might be fulfilled with the release of Apple Pay in October. But even with Apple's market clout, the adoption rate of mobile payments has been slow, according to a survey by Infoscout.
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Small Internet providers push to dial up TV services, offer bundles
The Globe and Mail
It's all about the bundle. Canada's telecom companies want to sell you Internet, phone and television services all in one tidy package, and now independent players are trying to gain that same advantage. Small Internet service providers (ISPs), which use regulated wholesale access to the incumbent telephone and cable companies' networks to sell their own retail customers Internet, are beginning to offer conventional television service using Internet protocol television (IPTV) technology.
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Missed last week's issue? See which articles your colleagues read most.

    5 online marketing trends for 2015 (Times Dispatch)
New smartphones make it hard for hackers and spies to snoop (The Globe and Mail)
Google Apps introduces new enterprise security features: News tech leaders need to know (Financial Post)

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