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| SPPA is coming to Jackson this month
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SPPA
The SPPA Promo Tour is headed across our region again in 2016 with a stop in Jackson, Mississippi, on Tuesday, March 29. Join SPPA and five suppliers for lunch and quick presentations. We've asked each supplier to condense their presentation and get to the good stuff first! It's kind of like speed dating, but without the awkward moments and you don't have to move around. You'll leave with information on new products, find out what products are selling the best right now, and get sales tips from some of our industry's top professionals. Each supplier will also have a table set up with plenty of samples and catalogs; they'll be available after the luncheon for one-on-one time.
For a schedule of SPPA events and to register for the Jackson Promo Lunch, visit www.sunbeltppa.org/events
SPPA
We extend our deepest sympathy to the family of Wade Hulett who passed away on February 18 at the age of 74. He was well respected in the promotional products and sporting goods industries for his honesty, integrity, and product knowledge. Along with his son, Craig, he operated DHS Sales and was a familiar face at our shows for many years.
Birmingham-based distributor, ImageWorks, has merged with City Paper Company. Rick Roth, President of ImageWorks, says he chose to join City Paper Company in an effort to offer additional print, promotional products and marketing services to the businesses in the ImageWorks network. ImageWorks has been operating in the promotional products industry since 1992. The merger will include ImageWorks Director of Accounts, Judy Edwards.
Bill and Melanie Perry with MBF Perry Company in Birmingham have announced they are now an affiliate of Geiger. The contact information for the Perry’s remains the same.
Business 2 Community
Like many business owners, you've probably spent a lot of time creating your social media marketing strategy, then spent just as much time implementing it.
If you have the resources, you may have even hired a social media specialist to run your various profiles. But is your strategy really working? There are some business owners out there who would talk about how many followers they get or how many likes they have, but those numbers don't necessarily equate to an increase in sales.
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By Paul Zukowski
 Sometimes a colorful buzzword or phrase becomes so popular "nobody goes there anymore" as baseball legend Yogi Berra once said about a restaurant. Or at least you should resist going with the stampede. Case in point: "Boots on the ground." C'mon, that military term is just so macho-sounding, it's hard to resist. Sounds so much sexier than "deploy ground troops." Yet think about it a second — where else would boots be but on the ground? In the air?
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Forbes
Content marketing is one of the most important parts of any comprehensive online promotional effort. There are so many important facets of content marketing. Having a detailed and comprehensive understanding of content marketing can only help you gain more online traction and build a stronger brand.
Over the past years I've focused my online marketing efforts online towards content. I've written for Forbes, Entrepreneur, TechCrunch, Mashable and countless other publications.
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Business 2 Community
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it's also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.
In this Part One, I recommend concentrating on and implementing the following "Must Have" tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business.
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Forbes
Retailers, welcome to 2016. Mobile is all around us and digital technologies are changing faster than most brands can keep up with. Agility is the key to success, but exactly how can retailers remain up to speed with consumers today? Enter location-based marketing. Location-based marketing is not a new tactic, of course.
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AdvertisingAge
According to author Surya Yalamanchili: I hereby nominate Donald Trump for 2016 Ad Age Marketer of the Year. While a nexus of factors — including marketing malpractice by the GOP — has propelled Trump to the top of the Republican polls, it's his marketing instincts that have allowed him to defy expectations. When I analyzed the Trump phenomenon for my book, I was surprised that a number of his keys to success were straight out of the playbook I learned as a brand manager at P&G.
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Entrepreneur
Social media outlets present a fantastic opportunity for all specialty food business owners to meet and engage with targeted audiences full of thousands of potential customers. If used correctly, participating in social media will help your business grow through powerful word-of-mouth campaigns. Enclosed are eight tips on using social media to your advantage.
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| Date |
Event |
Location |
| March 29, 2016 |
Promo Lunch |
Jackson, Mississippi |
| April 13, 2016 |
Promo Lunch |
New Orleans, Louisiana |
| May 18, 2016 |
Promo Lunch |
Mobile, Alabama |
| June 20, 2016 |
Golf Tournament |
Birmingham, Alabama |
| June 21, 2016 |
Promo Brunch |
Birmingham, Alabama |
| July 20, 2016 |
Promo Lunch |
Lafayette, Louisiana |
| Aug. 24, 2016 |
Happy Hour |
Montgomery, Alabama |
| Sept. 7, 2016 |
Louisiana Fall Showcase |
Baton Rouge, Louisiana |
| Sept. 8, 2016 |
Mississippi Fall Showcase |
Jackson, Mississippi |
| Sept. 9, 2016 |
Alabama Fall Showcase |
Birmingham, Alabama |
| Dec. 13, 2016 |
Holiday Party |
Birmingham, Alabama |
For more information on these SPPA events, go to www.sunbeltppa.org.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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