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SAGE
SAGE announces the official launch of SAGE Online 12, one of the most significant upgrades ever to its industry-leading research and business management software. This latest version includes the debut of a redesigned Presentation Publisher, as well as the addition of updated brand new Virtual Design Studio for SAGE Online.
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SPPA
SPPA kicked of their Promo Lunch schedule this week with a stop in Jackson, Mississippi on Tuesday. The popular Promo Lunch format now continues to New Orleans on April 13. So far, alphabroder, Crown/Vitronic, SanMar, and The Maddox Company have signed up do presentations. There's only one supplier spot left. The free distributor seats are filling up quickly too — 23 distributors have already signed up to attend the luncheon, leaving only 7 free seats.
The popular Promo Lunch format features lunch and five quick presentations. We've asked each supplier to condense their presentation and get to the good stuff first! It's kind of like speed dating, but without the awkward moments and you don't have to move around. You'll leave with information on new products, find out what products are selling the best right now, and get sales tips from some of our industry's top professionals. Each supplier will also have a table set up with plenty of samples and catalogs; they'll be available after the luncheon for one-on-one time.
For more information and to register, visit www.sunbeltppa.org/events.
Forbes
Let's face it...the consumer market is saturated with products, brands and businesses that take up space and attention from millions of consumers everyday. Whether it's via social media, billboards, online advertising, television commercials or radio spots, customers experience hundreds — and many experience thousands — of brand messages on a daily basis. Keeping this in mind, is your brand or business among them?
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Forbes
Love it, hate it, or fundamentally confused by it, there's no denying that Warner Bros.' Batman v Superman: Dawn of Justice has had a successful run so far with a cumulative worldwide total of $489.6 million to date. While the $166 domestic opening weekend total was slightly lower than the studio's projected $170 million haul, it's still a record for a DC film, a March opening, and an Easter weekend opening — Furious 7, the second-biggest Easter weekend opening ever, generated nearly $20 million less than Batman v Superman did in its debut weekend.
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Business 2 Community
The idea behind this post came from two simple questions:
"How can I maximize the marketing power of each social media channel without wasting time and resources?"
and
"How to boost blog traffic without relying heavily on Google?"
Both problems came to me with a certain urgency as I worked to improve my clients' social media visibility as well my own websites'.
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Entrepreneur
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers a five-step plan for successfully managing your social media marketing strategy.
The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve.
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Business 2 Community
While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses.
A recent Raab Report found that 60 percent of those with revenues exceeding $500 million have already implemented marketing automation, but just 3 percent of small businesses with fewer than $5 million in revenue have invested in it.
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Chicago Tribune
According to author Ryan Wilson: For many small business owners, digital marketing isn't so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you've emptied your savings account with no obvious effect on performance.
If you sometimes wonder if there are things your marketing agency isn't telling you, you're not alone. As the founder and CEO of FiveFifty, a digital marketing company, I'm ready to give you an educational look at what's under the hood so you can make sure your digital marketing efforts are running at peak performance.
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Small Business Computing
The arrival of spring — at least in the Northern Hemisphere (apologies to our friends south of the equator) — is a great time for small businesses to assess the current state of their online presence and take steps to improve it, according to Sarah Matista, marketing manager at Vistaprint Digital Services.
It's also the perfect time to see how you're faring with those business-related resolutions you made at the start of the New Year.
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Business 2 Community
Many say empathy marketing is the way of the future, wherein consumers will demand that the brands they support show a true sensitivity to their struggles, concerns and issues.
In 2016, we're moving ever faster towards completely customer-centric marketing. If you don’t know your customer, and you can't identify with their issues, you're going to be left behind.
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VentureBeat
The rise of mobile has changed the way we multitask in our daily lives. Approximately 88 percent of consumers multi-screen and use an average of 2.42 devices at the same time. Going from one device to the next has become the norm — creating an expectation for businesses to deliver an omnichannel experience to the customer. If one digital channel fails to sync up with another, your mobile customers are likely to log off for good.
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| Date |
Event |
Location |
| April 13, 2016 |
Promo Lunch |
New Orleans, Louisiana |
| May 18, 2016 |
Promo Lunch |
Mobile, Alabama |
| June 20, 2016 |
Golf Tournament |
Birmingham, Alabama |
| June 21, 2016 |
Promo Brunch |
Birmingham, Alabama |
| July 20, 2016 |
Promo Lunch |
Lafayette, Louisiana |
| Aug. 24, 2016 |
Happy Hour |
Montgomery, Alabama |
| Sept. 7, 2016 |
Louisiana Fall Showcase |
Baton Rouge, Louisiana |
| Sept. 8, 2016 |
Mississippi Fall Showcase |
Jackson, Mississippi |
| Sept. 9, 2016 |
Alabama Fall Showcase |
Birmingham, Alabama |
| Dec. 13, 2016 |
Holiday Party |
Birmingham, Alabama |
For more information on these SPPA events, go to www.sunbeltppa.org.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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