This message was sent to ##Email##
|
|
|
|
|
Business 2 Community
Of all the reasons our society has become so internet-reliant in the past two decades, video content is one of the most important. Many of the most common online activities — communication, education, and entertainment — rely on video. Our society has long been obsessed with video in the television and film mediums, and the internet allowed us to archive that content so that it's always at our fingertips.
But what about live video?
READ MORE
By Dale Willerton and Jeff Grandfield
 Free rent is just one negotiable factor among many in a commercial lease. Even if you did not receive a rent-free period when you signed your first lease, you may be eligible for one when you renew (although you may have to work harder to get free rent on a renewal). This is probably the most unpredictable but most interesting part of the lease agreement we negotiate. Some landlords are quite flexible when it comes to free rent, but others are not so liberal.
READ MORE
Forbes
Content and advertising each serve their own unique purpose in your brand marketing strategy: while advertising works well as a lead gen tool, content provides a platform in which to best engage with your audience.
When deciding whether to shift your marketing dollars from advertising to content, consider your core focus and goals: Are you looking to improve upon SEO rankings?
READ MORE
Harvard Business Review
Dan Lyons's book Disrupted is an often-delightful tour through startup culture, based on the author's experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? — Lyons's dissection of the startup world is warmly humorous far more often than it's coldly cynical.
READ MORE
Advertising Age
With all the buzz about artificial intelligence and the launch of the Facebook bot marketplace, I thought it might be helpful to look at the potential implications for marketers over the next 12 months and provide a relatively jargon-free look at some of the near-term opportunities and tips on how to start to prepare for them. At a high level, it's about using AI to power more direct interactions between brands and people, focusing on faster, smarter responses to their questions and needs.
READ MORE
Entrepreneur
Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or offline marketing campaigns.
There is no denying that digital marketing is extremely effective. U.S. retailers spent $60 billion on digital advertising last year. However, digital advertising is even more effective when used in conjunction with offline marketing efforts.
READ MORE
Business 2 Community
In the customer service space, chatbots are using the growing power of artificial intelligence to allow customers to interact with a brand as they would with a customer service representative. However, there are some marked benefits to managing conversations with chatbots. Read on to find out why.
READ MORE
| Date |
Event |
Location |
| May 18, 2016 |
Promo Lunch |
Mobile, Alabama |
| June 20, 2016 |
Golf Tournament |
Birmingham, Alabama |
| June 21, 2016 |
Promo Brunch |
Birmingham, Alabama |
| July 20, 2016 |
Promo Lunch |
Lafayette, Louisiana |
| Aug. 24, 2016 |
Happy Hour |
Montgomery, Alabama |
| Sept. 7, 2016 |
Louisiana Fall Showcase |
Baton Rouge, Louisiana |
| Sept. 8, 2016 |
Mississippi Fall Showcase |
Jackson, Mississippi |
| Sept. 9, 2016 |
Alabama Fall Showcase |
Birmingham, Alabama |
| Dec. 13, 2016 |
Holiday Party |
Birmingham, Alabama |
For more information on these SPPA events, go to www.sunbeltppa.org.
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
