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IMPORTANT SPPA 2014 DATES
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| Date |
Event |
Location |
| May 15, 2014 |
Mobile Promo Lunch |
Mobile, Ala. |
| June 18, 2014 |
Montgomery Promo Lunch |
Montgomery, Ala. |
| July 15, 2014 |
New Orleans Promo Lunch |
New Orleans, La. |
| July 16, 2014 |
Lafayette Promo Lunch |
Lafayette, La. |
| Aug. 20, 2014 |
Decatur Promo Lunch |
Decatur, Ala. |
| Sept. 3, 2014 |
SPPA Louisiana Fall Showcase |
Baton Rouge, La. |
| Sept. 4, 2014 |
SPPA Mississippi Fall Showcase |
Jackson, Miss. |
| Sept. 5, 2014 |
SPPA Alabama Fall Showcase |
Birmingham, Ala. |
| Oct. 22, 2014 |
Pensacola Promo Lunch |
Pensacola, Fl. |
For more information on these SPPA events, go to www.sunbeltppa.org.
Fall Showcase contracts available
SPPA
Exhibitor contracts for the SPPA Fall Showcase are now available online. The SPPA Fall Showcase is a traveling tabletop show that will visit Baton Rouge, La., Jackson, Miss., and Birmingham, Ala., in September. For more information and to download an exhibit space contract visit http://sunbeltppa.org/tradenbspshow.htm.
An apparel making revival? This 'Made in USA' story doesn't hold up
Bloomberg Businessweek
There’s been a lot of talk about apparel makers coming back to the U.S.
Glenn Beck launched a line of made-in-America clothing in 2012. USA Today reported last year that jobs are “trickling back,” citing reshoring by Brooks Brothers, Saks, and dozens of smaller companies as evidence. In another feel-good story last year, the New York Times reported from Minneapolis that local factories couldn’t find enough skilled workers to fill a wave of orders for American-made apparel.
Expert explains what makes the best logos so good
Entrepreneur
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious.
"A company's logo is its shorthand, a visual cue that tells a story of the brand's culture, behavior, and values," said Su Mathews Hale, a senior partner at the New York brand-strategy and design firm Lippincott. Because a logo may only have a second to tell this story, creating one "can sometimes be the most difficult aspect of branding," she said.
The disconnect between transactional and promotional emails
Marketing Land
Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this — regardless of what the reasoning is, there are plenty of good reasons to switch to an ESP for your small business' transactional emails.
3 ways Pinterest can help you plan your next exhibit
Trade Show News Network
Planning the look, feel and concept of your trade show exhibit can be a daunting task, and with increasing creativity and spectacle on the trade show floor you have probably been feeling the pressure to get more and more creative with your booths.
Creativity starts with the planning process, so what's your first step? Breathe some new life into your brainstorming and design process by taking advantage of Pinterest.
Is e-commerce the next big thing for FedEx?
The Motley Fool
The burgeoning e-commerce market has opened up a sea of opportunity for delivery companies. So much so that the second-largest parcel carrier, FedEx, sees global e-commerce as one of its biggest growth drivers. FedEx's success will depend on how well it is able to mold its services to the need of the industry, however. Let's delve deeper.
5 ways to make the most of your marketing budget
Business News Daily
While larger businesses have the ability to invest massive amounts of resources into their marketing efforts, most small businesses don't have that luxury. The key for smaller businesses is to figure out how to get the most bang for their marketing buck, which is what Linda and Mike Boyd of the Denver-area Instant Imprints franchise have done. Instant Imprints is a nationwide franchise that combines screen printing, embroidery, signage and promotional products all under one business umbrella.
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Mobile promo lunch to include a factory tour and baseball game
SPPA
Registration is open for the SPPA Mobile Promo Lunch on Thursday, May 15. The first 30 distributors can attend for free — this includes the lunch with five supplier presentations, a factory tour of Crown Products, and seats for the Mobile vs. Chattanooga baseball game that evening.
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Graphic design tips: 10 secrets to become an excellent graphic designer
Business 2 Community
The best way to get great at graphic design is to do something each and every day. Even if you only have ten to thirty minutes to devote to this activity on a daily basis, those small chunks of time will add up over the course of a few months.
While there’s definitely value in reading about graphic designs, a common mistake people make is thinking that reading is the same as doing.
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Online retailers go offline to benefit customers
Chicago Tribune
As a first-year law student with job interviews on the horizon, Huy Nguyen was in the market for a well-fitting suit that wouldn't blow his budget.
Online custom suit retailer Indochino enticed Nguyen with the right price and quality, but what ultimately sold him was a Facebook ad offering old-fashioned service: in-person measuring and styling at its Traveling Tailor pop-up shop downtown.
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25 tricks for effective Instagram marketing
Small Business Trends
With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.
If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.
Mailing of social security earnings statements reinstated
Print & Promo
Consumers for Paper Options, a coalition advocating for access to paper-based services and information, applauded progress in the effort to restore the mailing of Social Security Earnings Statements, which has been a key focus of the coalition's agenda for more than two years.
The Social Security Administration, which in January was directed by Congress to devise a plan for reinstating this effort, will mail the Earnings Statements this September and every five years thereafter to every American ages 25, 30, 35, 40, 45, 50, 55 and 60 who has not signed up for online statements.
Missed last week's issue? See which articles your colleagues read most.
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