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By Bambi Majumdar
 PepsiCo recently hired veteran CIO Jody Davids to steer its IT strategy going forward. What is particularly interesting is how this strategy will also lay the foundation for the marketing plan ahead. Davids will be taking her 35-year-career leadership skills to enhance IT for all beverages under the Pepsi brand and digitize their growth. A major challenge facing Pepsi and other beverage brands is not sales, but how to hook millennials who are not as enamored with the standard soda choices.
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Huffington Post
If you own a startup, you will understand that feeling that comes with having a product or service that you just can't wait for people to know about and buy. But that will not be possible if you don't have an effective startup marketing campaign.
Now you are probably asking how.
The most important step is for you to believe in your startup and what you are selling. That is the foundation of making your marketing campaign effective.
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Business 2 Community
Friendships are important. Some are long-term and some are just beginning, but they are what make us connect as human beings.
Positioning your business on social media is no different than having these type of friendships.
You need to advance your social media marketing to continue to nurture and court the following "friends."
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By Emma Fitzpatrick
 While studies often attempt to understand just what makes a video go viral, the essence has never quite been captured. We're getting a step closer, though. Facebook just released new data in an attempt to analyze "the science behind effective videos." The social network had users watch more than 850 videos and decide which ones worked best. If anyone can solve this mystery, surely it's Facebook. Its users watch more than 100 million hours of video every day.
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CIO
Snapchat is bringing user location to the forefront of its social media experience. Today location is a defining characteristic of Snapchat, and the company continues to develop new features that make otherwise mundane longitudes and latitudes meaningful.
The effective use of location data has proven difficult for the social giants, and the market is rife with unmet opportunity around user location.
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Forbes
As a communicator, it's your job to be creative. And as Einstein so famously said, "Creativity is intelligence having fun."
2016 is the long-anticipated year of video marketing. As a communications and marketing executive, I've discovered that creating a video that embodies your product is the new standard in creating good content. It's imperative that your company communicates your brand's worth using multimedia formats that can be visually presented to customers.
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Fox News
In today's technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.
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CIO
Pop quiz. It's Black Friday, one of the year's biggest shopping days. Your company sells a product online that would make a great holiday gift. So you, (a) offer a juicy one-day discount; (b) ignore the day completely and do business as usual; or (c) charge customers $5 and give them absolutely nothing in return.
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| Date |
Event |
Location |
| May 18, 2016 |
Promo Lunch |
Mobile, Alabama |
| June 20, 2016 |
Golf Tournament |
Birmingham, Alabama |
| June 21, 2016 |
Promo Brunch |
Birmingham, Alabama |
| July 20, 2016 |
Promo Lunch |
Lafayette, Louisiana |
| Aug. 24, 2016 |
Happy Hour |
Montgomery, Alabama |
| Sept. 7, 2016 |
Louisiana Fall Showcase |
Baton Rouge, Louisiana |
| Sept. 8, 2016 |
Mississippi Fall Showcase |
Jackson, Mississippi |
| Sept. 9, 2016 |
Alabama Fall Showcase |
Birmingham, Alabama |
| Dec. 13, 2016 |
Holiday Party |
Birmingham, Alabama |
For more information on these SPPA events, go to www.sunbeltppa.org.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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