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| Date |
Event |
Location |
| Oct. 21 |
Holiday Showcase |
Pensacola Beach, Florida |
For more information on these SPPA events, go to www.sunbeltppa.org.
By Mayur Kisani
 Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have a "buy button" and more features that favor e-tailers. What this means is that now small businesses can also leverage these social platforms to drive revenue, thus leveling the playing field — at least to a certain extent — with bigger businesses and their bigger marketing budgets.
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Business Travel Destinations
Whether you call them promotional items or tchotchkes, these products really do help promote your business or organization in an efficient and cost effective way.
In any given city at any given time of the week there are dozens of small and large trade shows, conferences, meetings and events happening. Planners require a significant number of promotional items they need to create — everything from appreciation gifts for their sponsors to annual awards for their attendees.
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Marketing Dive
Viewability standards for ads have been an area of contention between marketers and publishers, especially with Facebook and its home-grown standards, some of which only require ads to be 100 percent in view for less than a second to count as a view. Facebook's argument is that it's about not how long the ad was in view, but how the ad affected scrolling speed that indicates it made an impression on users.
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By Emma Fitzpatrick
 LinkedIn can do far more than connect you with your next employee. With the right tactics, LinkedIn can help grow your brand, find new clients and introduce valuable industry contacts. For B2B businesses, LinkedIn is without a doubt the most important social network for your team. Even if you operate a small business, you should have a LinkedIn Company Page set up. Here is your quick guide to marketing your business on LinkedIn.
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VentureBeat
If you've been halfway tapped into the marketing zeitgeist lately, you've seen this phrase: agile marketing.
Everybody's talking about it as the "next thing in marketing." It even has its own manifesto. Despite all this hooplah, however, you shouldn't feel too bad if you can't quite put your finger on what agile marketing is.
Take a look at the agile marketing groups on sites like LinkedIn, and it becomes clear that more than a few people are a tad confused about it.
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Huffington Post
Video, which has been around for quite a long time, has continued to change with the times. It's not just that linear went non-linear; that was decades ago. It's not just about convergence with the Internet either. It's about today's customer; what they want to watch, when they want to watch it and how they want to watch as well. Consumers also want to feel connected, engaged and important. TV and film used to be the only game in town, now they are just another component in the marketing mix.
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By Michael J. Berens
 Lack of employee engagement continues to be a major problem for many businesses. Engaged employees are not only enthusiastic about their work, but they are also purpose-driven and committed to helping their companies succeed. When employees do not feel engaged, their productivity lags, and they tend to be less responsive to management, their fellow employees and customers. Tracking employee engagement is critical, therefore, to good management.
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CIO
Facebook, Twitter and Pinterest are still the go-to social media channels for the majority of digital marketers, but in the past year or two, many brands turned to younger social networks to experiment with edgy, funny and, some say, more interesting campaigns. Companies such as GoPro, Nordstrom and Spotify made big impressions on Instagram, while some unlikely names — Hillary Clinton and Taco Bell, for example — gained followers on popular "disappearing video" service Snapchat.
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