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Get the facts: Promotional Products Work!™ Week is April 21-25, 2014
Promotional Products Work! Week (PPW!W), founded by PPAI, is a industry-wide collaboration of regional associations, distributors, suppliers, multiline representatives, corporations and small businesses working together to promote the use of promotional products, share the facts on the effectiveness of the medium, and provide greater access to the market by working with highly qualified promotional products professionals.
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IMPORTANT SPPA 2014 DATES
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| Date |
Event |
Location |
| Jan. 28-29, 2014 |
SPPA Annual Tradeshow |
Birmingham, Ala. |
| Sept. 3, 2014 |
SPPA Louisiana Fall Showcase |
Baton Rouge, La. |
| Sept. 4, 2014 |
SPPA Mississippi Fall Showcase |
Jackson, Miss. |
| Sept. 5, 2014 |
SPPA Alabama Fall Showcase |
Birmingham, Ala. |
|
For more information on these SPPA events, go to www.sunbeltppa.org.
BPA, products with phthalates may pose health problems
Forbes
BPA is found in everything from plastic bottles to cans to dental fillings to compact disks to cash register receipts, and almost all adults have some level of it in their bodies. Phthalates seem to be at least as ubiquitous and are found in many personal care products like nail polish, body lotion, deodorant, shampoo, and some food containers. They’re also found in medical devices, vinyl flooring, pipes, building materials, and adhesives.
Has your creativity well run dry?
PPAI
In the promotional products industry, creativity and innovation play an integral part in product sourcing, product development and marketing. But sometimes we all hit the creativity dry well. There comes a point when the juices aren’t flowing, the product developments are not really innovative and the business goes flat. How can you pump innovation back into your business?
Analyst: Hanesbrands may not follow rival Gildan's strategy of increasing production in US
Winstom-Salem Journal
he decision by Gildan Activewear Inc. to invest $250 million in new U.S. yarn-spinning plants in two North Carolina counties by mid-2015 raises a curious question.
Will Gildan’s renewed interest in the value of U.S. production resonate with rival Hanesbrands Inc., particularly since Gildan’s expansion is taking place within an hour of its backyard of Winston-Salem?
After all, Gildan is a leading supplier of branded basic apparel, including T-shirts, fleece, sport shirts, socks and underwear.
Accenture study finds webrooming tops showrooming
Retail Customer Experience
Move over, showrooming — a new survey by Accenture found there's a new phenomenon in town. It's called webrooming, and it's happening at a higher rate than some may think.
Webrooming is the opposite of showrooming, where customers research a product online and then purchase it in a brick-and-mortar store. Accenture found that 65 percent of consumers said they would or have webroomed, compared to 62 percent who said the same about showrooming.
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Get the facts: Promotional Products Work!™ Week is April 21-25, 2014
PPAI
Promotional Products Work! Week (PPW!W), founded by PPAI, is a industry-wide collaboration of regional associations, distributors, suppliers, multiline representatives, corporations and small businesses working together to promote the use of promotional products, share the facts on the effectiveness of the medium, and provide greater access to the market by working with highly qualified promotional products professionals.
|
|
Reaching the 5 types of M-shoppers
LinkedIn
Researchers studied over 3,000 consumers in the U.S., U.K. and Canada to see what mobile technology had changed the way they shop in retail stores. They reviewed data from the group to identify which consumers were the most likely to showroom, who was using the loyalty programs that include things like free shipping, and also to see who was most likely to use vouchers or price matching apps.
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Tradeshow Dates Confirmed for 2014
SPPA
The SPPA Board of Directors has approved its 2014 tradeshows, which will include a total of four shows in three different states. “It’s important for our members to know that our outreach this year wasn’t a one-year fluke – it’s an ongoing commitment to our members across the region,” says Tim Hennessy, president of SPPA.
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Don't look backward with your branding: How Coca-Cola is going flat
Fast Company
Recently, David Picker, a former top movie executive who shepherded such '60s and '70s screen classics as Midnight Cowboy, Lenny, and A Hard Day’s Night, wrote his memoirs. In his book, he discussed what it was like working for Columbia, at a time in the 1980s when the studio was owned by the Coca-Cola Company. He recalled that one of the top executives at the time, Roberto Goizueta, said to him, “Coca-Cola is a religion, and my job is to convince people that if they cannot live a life fulfilled if they don’t drink this combination of water and corn syrup…that’s my job.”
Now that’s some powerful branding.
5 'bigs' to make marketing matter
Forbes
Do you think the senior executive team is excited about the big lead-generation campaign you just launched? Nope. How about the number of “likes” on your corporate Facebook page? Think again. Marketing doesn’t matter in many organizations, because it thinks, operates and, worst of all, reports “small.”
Executives sitting in the C-suite got there by thinking big, managing big and reporting big.
Missed last week's issue? See which articles your colleagues read most.
The undeniable influence of kids
Packaging Digest
Imagine a world in which kids make all the decisions. Imagine a time that these decisions include nearly every purchase in the child's household...
Perhaps this seems hypothetical, a potential future unrealized. Yet kids have that power — today. Kids influence up to 80 percent of all household purchases. And as a market segment, they are impossible to ignore. In fact, ignoring them may mark the beginning of the end for your brand.
Their numbers alone should raise your interest. Consider that Gen Z is comprised of 61.2 million toddlers to teens ages 14 and under.
Magnetic pen in $790,000 fundraiser may face ban
CBC
Ontario designer Andrew Gardner says he was just trying to a raise a little money online to manufacture his magnetic pen creation, and within two days had already raised hundreds of thousands of dollars, but he says his efforts also have attracted some unwanted attention from Health Canada.
Gardner's Kickstarter campaign for the Polar Pen had a goal of raising $14,000. As of noon Oct. 15, it had raised more than $790,000.
Gardner, from Waterloo, isn't sure why his pen is so popular, but suspects it has to do with the YouTube video he made.
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