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Trimark sportswear expands nationally in the US
Polyconcept North America
Trimark Powered by Leed’s, a business unit of Polyconcept North America, announces its national expansion across the United States. The apparel supplier combines the world-class service and decoration capabilities of Leed’s with the retail-inspired, award-winning styles of Trimark to offer distributors a truly unique solution in the promotional apparel marketplace.
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Take action today to protect advertising expenditures and the promotional products industry
SPPA
Senator Max Baucus (D-MT), Chairman of the Senate Finance Committee, released tax reform draft bills earlier this week that address many areas of potential tax reform. One particular item in the bill directly affects the promotional products industry and its operation as an effective advertising medium. The bill, if passed, would allow only 50 percent of advertising expenses to be deducted in the current year with the remaining 50 percent amortized over 5 years. Currently, advertising expenditures are 100 percent deductible in the year the expenditures are incurred.
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IMPORTANT SPPA 2014 DATES
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| Date |
Event |
Location |
| Jan. 28-29, 2014 |
THE Show of the South, presented by SPPA |
Birmingham, Ala. |
| Sept. 3, 2014 |
SPPA Louisiana Fall Showcase |
Baton Rouge, La. |
| Sept. 4, 2014 |
SPPA Mississippi Fall Showcase |
Jackson, Miss. |
| Sept. 5, 2014 |
SPPA Alabama Fall Showcase |
Birmingham, Ala. |
For more information on these SPPA events, go to www.sunbeltppa.org.
3-D printing materials market worth $408.5 million by 2018
Go Print and Promo
The report "3-D Printing Materials Market by Plastics (ABS, PLA, Nylon & Others), by Metals (Steel, Titanium, Gold & Others), by Ceramics (Silica, Glass & Others), by Others (Laywood & Others), by Forms & by End-User Industries-Global Trends & Forecasts to 2018" defines and segments the 3-D printing materials market with an analysis and forecast of the volumes and revenues of materials such as plastics, metals, ceramics, and others individually. It also identifies the driving and restraining factors for the 3-D printing materials market with an analysis of trends, opportunities, burning issues and winning imperatives.
10 killer promotions from some of the world's best-known brands
Everything PR
Some might say that promotional products such as t-shirts, pens and tote bags aren't made with quality materials — the product's purpose is thrown out the door when cheap products are used to represent a brand. Promo materials don’t have to be super cheap, though. These 10 popular names from the entertainment, business, fashion and food worlds have all offered excellent products that both promoted their brand and proved useful to consumers.
The complete list of NCAA bowl game swag
Promo Marketing
It's the most wonderful time of the year. No, not the holidays — the start of college football bowl season, a 35-game slate beginning Dec. 21 and stretching almost a week into the new year. And while the games should be killer, they're nothing compared to the swag athletes will receive for participating. Sure, the NCAA has had its share of hangups of late — especially where promotional products are concerned — but bowl season giveaways are one thing the organization gets right. Just look at some of this stuff.
7 predictions for social selling in 2014
Business 2 Community
During 2013 we saw an increase in overall social media activity, a change in B2B buying behaviors, and the first markers of success for sellers leveraging social relationships. Needless to say, these trends aren’t going anywhere soon. But what new trends will 2014 hold for the sales force? We foresee required social activity, an emphasis on Twitter and mobile strategy, and a closer relationship with marketing.
Study suggests online sales tax bill could leave billions untaxed
The New York Times
Proponents of a federal law to force online retailers to collect sales tax should probably ratchet down their hopes and expectations. That, at least, is one conclusion to take from a new study sponsored by the Small Business Administration’s Office of Advocacy. The study found that if the proposed federal law excludes small sellers from having to collect sales taxes online, as many favor, it will probably leave at least 40 percent of all online sales untaxed. As a result, the law would not do as much as some may hope to support traditional Main Street businesses or to increase revenues for strapped municipal governments.
Amazon's approach to social media
Josic
Amazon breaks the rules when it comes to social media, yet they are getting big results from their social networks. In the world of social media marketing, brands steer away from using their social networks for purely promotional posts. Instead, they offer information, articles, funny pieces, offer contests or ask seemingly random questions to spark a conversation. Amazon really doesn’t do any of this. Nearly all of their Facebook posts are purely promotional with links to products.
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Take your online local advertising to the next level
PPAI
Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, Yelp or FourSquare? If you’re not using your local profiles to get customers to “check in” to your establishment and write reviews about your business, you’re missing a large marketing opportunity.
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Trimark sportswear expands nationally in the US
Polyconcept North America
Trimark Powered by Leed’s, a business unit of Polyconcept North America, announces its national expansion across the United States. The apparel supplier combines the world-class service and decoration capabilities of Leed’s with the retail-inspired, award-winning styles of Trimark to offer distributors a truly unique solution in the promotional apparel marketplace.
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Bricks, tricks and tax tricks
Business Alabama
Alabama storefront retailers face a disadvantage as high as 10 percent competing with online retailers. It’s not price competition that hurts. But tax scofflaws who shop the showroom then bust for the tax break online. Today, online shopping means a whole world of options are available to the consumer.
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Small business: 3-D printing doubled my sales
Fox News
For New York City-based jewelry company American Pearl, competing with overseas companies on cost was a major challenge, due to cheaper international labor.
That is, until they got the Solidscape T76.
With the Solidscape, a $45,000 3-D printer, American Pearl CEO Eddie Bakhash says his company has been able to double its sales in the past year. 3-D printing allows American Pearl to offer customization of its rings purchased online — at an affordable price point. On the company’s website, shoppers can view 3-D renderings of rings, customized with their selection of metals, gems, pearls and engraving.
Is the customer service experience your top priority?
PPAI
Most companies think they provide great customer service. However, a recent survey by American Express found there is still room for much improvement for companies when it comes to providing the level of customer service their clients expect. Making customer service a priority at your company takes commitment along with developing a plan to get there. Promotional Consultant Today shares these steps to help make customer service a priority for your business.
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