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3 reasons why you need content scoring now
Business 2 Communtiy
The beautiful thing about content scoring is that it gives you an unbiased method of tracking your content, providing you with feedback and maybe even setting some benchmarks for the way in which you write.
It brings just a little bit of data science to the way in which audiences respond to content to the fine art of content creation.
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How to use e-books to improve your content marketing strategy
CIO
"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about "fat" content — such as ebooks.
When spell-check can't help
The New York Times
Here's the latest batch of sound-alike mix-ups, featuring old standbys and new twists.
Put them on your watch list.
5 essentials to your content management strategy
iMedia Connection
Content is King! You may have heard this statement before and it rings true more today than it has in the past. Content is so vital as a competitive differentiator companies have awakened to it's importance and the role it plays in today's business culture. The emerging role of content is impacting enterprise communications and the customer engagement approach influencing how a brand will engage with its audience(s). Content can be informative, creative, educational, vital, entertaining, shareable, consumable and so on. Having a coherent enterprise-wide approach is now a strategic imperative and one, if ignored, could have adverse bottom-line results.
Document management in the age of email
Fierce Content Management
Depending on who you listen to, email is a pox on the entire records management ecosystem or simply an inevitable consequence of the modern workplace. From discovery to storage to info governance, email poses challenges to even the strongest records management policies — which is unfortunate since it's widespread use isn't likely to change anytime soon.
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It's the Start of a Brand New Year so Why Not Kick It Off with a January Webinar?
Begin your new year with one of our remaining January webinars. On 21 January, join Ben Woelk as he discusses his unconventional path to leadership and how you can make it your own: "An Introvert's Journey to Leadership." Then on 28 January, Anita Horsley will teach you how to create rapid, professional, engaging video demos using Adobe Captivate eLearning software in "Rapid Professional Video Creation with Adobe Captivate 8." These webinars are designed to give you the hard and soft skills you need to succeed in your career so don’t miss out!
STC Membership Renewal Grace Period Ends 15 January
If you have not yet renewed your STC membership, the grace period ends on Thursday, 15 January. If you do not renew by Thursday, you will lose access to your STC benefits. Take this opportunity to continue your membership with STC for 2015! Visit http://www.stc.org/membership to join or renew. Those who have already joined or renewed, thank you! Don't forget that you can update your records at any point throughout the year. Click below and log in, then browse through the tabs to change your contact information, update your communication preferences, and even add a chapter or Special Interest Group!
Tell A Colleague and Win: Member Get a Member In Full Swing
Is there someone you know that would benefit from STC membership? Why not invite them to join! Many of our members found out about STC from another member. Who do you know that needs to know about STC? Refer or recruit a new member by 2 February and be entered to win great prizes! See http://www.stc.org/mgam for more details on how you can win. For recruitment tips, links, and more information, click "more" below or contact membership at membership@stc.org. Thanks to all the members who have already joined or renewed for 2015!
Register for the 2015 Summit; Early Bird Pricing Ends 31 January
Join STC at the premier conference for technical communication education and networking 21-24 June in Columbus, Ohio: the 2015 Summit! Visit summit.stc.org for more information on the Summit, hotel, and Columbus, and secure your spot by registering today!
Not a member but still thinking about attending? Before you register at the nonmember rate, consider the math: signing up to become an STC member today is $225. If you go on to register for the Summit at the early bird member rate of $875, your grand total spent is $1100. However, if you simply register for the Summit at the early bird nonmember rate, you'll be paying more: $1275 to be exact. And that doesn't even include the benefits of year-long STC membership! Why not save money and take advantage of all the benefits of STC membership? It's win-win!
3 video content marketing trends to watch, according to experts
Skyword
B2B marketer confidence in video content marketing increased more than 35 percent from 2010 to 2011, according to an eBook by Knowledge Vision. Since then, the industry has seen a plethora of companies, such as BuzzFeed, GE, Complex, and AOL, leveraging the burgeoning video content trend.
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10 tips for writing content for landing pages
iMedia Connection
The purpose of landing pages is to convert those who "land" there into customers. If the landing pages you have on the Web aren't turning visitors into customers, then there's something flawed with your content. Creating copy that converts isn't something that is impossible, in fact, if you look at a lot of the landing pages on the Web, they all seem to have a formula they use. They are very similar and some seem to really work. If you're trying to promote a service or product, then you should follow these 10 tips to help create killer landing page content.
5 ways to reboot your content strategy in 2015
Business 2 Community
2015 is a new year, which means content marketers have the opportunity to start fresh with their content strategies. In fact, 50 percent of marketers say they have a content strategy but it is not documented, and as we create more content this year (69 percent are doing so), there's no better time to refresh our strategies. Here are five ways marketers can reboot their content strategy in 2015.
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