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Responsive Web design: Is it the future or a feature?
Business 2 Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What if you only had to build one website design and it would fit all devices, big or small? You can, with a Responsive Web Design. RWD essentially indicates that a website is crafted to use W3C CSS3 media queries with fluid proportion-based grids to adapt the layout to the users viewing environment. While it is still in the early stages of acceptance, this new standard in web development could be the future. More

5 reasons mobile fragmentation is actually good for app developers
VentureBeat    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Conventional wisdom says that massive diversification in the smartphone industry is a disaster for developers. How can even large development houses support massively different mobile platforms: iPhone, Android, BlackBerry, and Windows Phone? With limited development budgets and even more limited marketing dollars, it seems impossible. More than that, even undesirable. But convention wisdom is often dead wrong. The mobile platform wars may just be your best friend. More

How to create a great content strategy for an established website
Search Engine Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization puzzle. From a strictly on-page optimization perspective, it's important to make sure that you have content dedicated to the primary and secondary keywords with the highest search volume in your space. More

Review: Top 10 mistakes to avoid when starting a help project
TechComm Central by Adobe    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Help and Documentation thought leader Neil Perlin has written an excellent white paper on "The top 10 mistakes to avoid when starting an online help project." Adobe had Perlin as an eSeminar guest earlier this year, and you can view the recorded Webinar, "Confessions of an 'Enlightened' Mind — Top 10 Mistakes to Avoid when Starting a Help Project!" This blog gives a "Reader's Digest" version of points made in both the white paper and eSeminar. More

Less than 1 month until the STC Summit
STC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The STC Summit is less than one month away, taking place 20-23 May in Rosemont, Ill., just outside of Chicago. Will you be where it all comes together? The member Advance rate of $1,025 expires on 11 May; after that date, all registrations must be done on-site in Rosemont. With 80 sessions in 10 different educational tracks, there's something for all levels and all areas of technical communication. And don't forget that your registration includes SUMMIT@aClick, which provides you recordings (audio synched to PowerPoint) of all sessions to refer back to again and again. Finally, STC has added a pair of free preconference vendor tools sessions on Sunday morning, 20 May, from MadCap Software and Adobe. With education, networking, vendors, and SUMMIT@aClick, the STC Summit is where it all comes together. More

4 ways to create brand content people actually care about
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We sing the praises of brands that appear to effortlessly lead the social conversation while simultaneously hitting "refresh" on our Facebook likes, completely missing the point. The numbers game will always fail as long as we fail to connect to what the customer cares about. Marketing strategies will maintain their mediocre successes as long as we keep expecting engagement and loyalty from our customers without giving them the same consideration. However, by investing time and resources to develop great gobs of gorgeous content with compelling, interesting messages worth sharing, the scales will tip. More

Multimedia, multidevice, multipurpose technical communication

Explore a multitude of possibilities with Adobe® Technical Communication Suite 3.5. Take advantage of Adobe FrameMaker® 10, Adobe RoboHelp® 9, Adobe Captivate® 5.5, Adobe Photoshop® CS5, and Adobe Acrobat® XPro, all packed in one suite. Author, enrich, review, manage, and publish technical content to multiple screens and expand your outreach.

Live Web seminars in June
STC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
STC currently has six live Web seminars on the calendar for June; which one is right for you? Join Neil Perlin on Tuesday, 5 June from 9:00-10:00 PM. (all times EDT (GMT-4)) for Small Steps to Content Strategy. Hear from Vic Passion on Wednesday, 6 June, from 1:00-2:00 PM, on Using Lessons Learned to Improve Effectiveness and Client Relations. Tom Johnson presents Creating Help in a Wiki Environment on Thursday, 7 June, from 4:00-5:00 PM. On Tuesday, 12 June, join Linda Oestreich from 9:00-10:00 PM for Your Career is Your Job. Tuesday, 19 June brings Patrick Quinlan and Simplify DITA Authoring with Constraints, from 9:00-10:00 PM. And finally, Karen McGrane presents Mobile Content Strategy on Thursday, 21 June, from 4:00-5:00 PM. See the STC live Web seminars page for details and to register. More

Technical writing for non-technical readers
Technical Communication Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When you write for your peers, you can use as many technical and esoteric terms as you like. You know they will understand what you're saying; you don't need to explain what, to you, are everyday concepts. But it's a different story when you need to write for non-technical readers. More

Multi-channel Publishing Made Easy

Doc-To-Help is the easiest way to create and publish content for desktop, Web, mobile devices, SharePoint, and print. No need to reformat, rewrite, or redesign; because Doc-To-Help does it all for you. Make Doc-To-Help your go-to solution for Help authoring and publishing. Start for free today!

In Silicon Valley, designers emerge as rock stars
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Inspired by the legacy of Steve Jobs and lured by the promise of the current tech boom, young designers are flocking to Silicon Valley, where they're shaking up a scene long dominated by engineers and programmers. The new breed of "user experience" designers — part sketch artist, part programmer, with a dash of behavioral scientist thrown in — are some of the most sought-after employees in technology. More

Customize the look and feel of FrameMaker 10 DITA 1.2 templates
TechComm Central by Adobe    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You want to migrate to DITA using FrameMaker 10 DITA 1.2 templates for your content. You need to customize the look and feel of DITA 1.2 templates according to the look and feel of your product or specifications. This article will help you tweak your templates without a lot of expertise of EDDs, DTDs, XML apps, and Read-Write rules. More

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Poorly designed mobile sites 'drain smartphone battery'
BBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A team at Stanford University compared the energy consumption of leading websites including Wikipedia and the Internet Movie Database. Last month, research showed that free mobile apps were also overly draining battery power. The findings blamed built-in systems for retrieving and displaying advertisements with the app. However, these more recent tests on mobile websites blamed poor coding choices for the higher-than-necessary consumption. More

Sencha Architect 2 is the new name of HTML5 UI tool Ext Designer
BetaNews    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Developer tool and software company Sencha Inc. announced a new brand in HTML5 UI design and coding called Sencha Architect 2. The software is aimed at Web designers and users who want to create cross-platform HTML5 apps in a visual, drag-and-drop environment. More


TechComm Today

Copyright 2012, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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