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Tech.Co
Infographics have grown in popularity over the years — and rightfully so. They're transforming how we receive and distribute information online, which helps us conduct more efficient digital marketing. And thanks to the emergence of new tools, the importance of infographics has reached new heights. Why? It's all thanks to the growing power of visual expression.
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TechWhirl
Single sourcing was one of the earliest motivations for structured writing. However, the term single sourcing gets used to mean different things, all of which involve a single source in one way or another, but which use different approaches and achieve different ends.
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Business 2 Community
Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return visits. For a digital business, customer experience will ultimately translate to your digital brand. Good UX will keep users coming back, especially if your website is useful and is a pleasure to use. Content-rich, meaningfully-designed sites always provide a good value to your customers, keeping them engaged and returning for more. The inverse is also true: a terrible user experience will leave a bad taste, and customers will shun your site and even your brand.
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STC
The Certified Professional Technical Communicator Foundation certification is off to a great start. Almost 50 people have registered to take the exam in the past couple of months, and the pace is picking up. STC has been fielding queries on the program and listening carefully. There have been many requests for study aids. Below is a quick list of things you can do to prepare for the exam:
- Read the book.
- Use the study guide.
- Try the practice questions.
- Take a prep class.
- Register to take the exam.
- Join STC.
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STC
The year is almost half over and you still haven’t joined STC? Here’s a great reason to take action! Our mid-year dues savings are happening now! Save 20 percent on Classic, New TC Professional, or Student membership rates. No promo code is needed to take advantage of the 20 percent savings. Visit our website to see how much money you save on STC's products and services. The value speaks for itself.
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STC
Join STC as a Gold Value Package member and receive measurable discounts on educational programs. Take the CPTC certification exam and stay on top of your Continuing Education Credits (CEUs) with this membership. You receive great benefits available exclusively for the Gold Value Package. You get free enrollment in one chapter; free membership in all selected special interest groups (SIGs); five live webinars at no cost, worth two CEUs each; 20 percent off all online courses, worth six CEUs each; Summit early bird pricing anytime, worth eight CEUs; and a print subscription to Intercom magazine. Don't wait any longer — sign up now!
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STC
This June, attendees will have the opportunity to take a brand new course with Matt Sullivan. Matt, Founder of Tech Comm Tools, will be teaching the online course, "Owning Your Content: Using the Power of FrameMaker to Get Back to Writing" starting June 30-August 11 (Thursdays) at 11:30 AM-12: 30 PM EDT (GMT-4). Attendees will learn how FrameMaker makes your job easier, using different style techniques, create tables and cross-references, controlling media, and finally, being able to publish your project. You can expect about three hours of work, each balanced roughly between course materials, projects, and live sessions. The live sessions are scheduled on Thursdays and Matt will also hold online "office hours" on Tuesdays, giving you a chance to drop into an online meeting to discuss the current week's assignment. Don't miss this opportunity and register today!
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Food Processing
Why do organizations struggle when it comes to documenting their procedures? How can we make the process of documentation more manageable?
Written procedures document the common tasks any organization relies upon day to day. These tasks make it possible to deliver products that consistently meet customers' expectations. The benefits of written procedures are many: They provide a reproducible method against which efficiency can be measured. They can be used to engineer safety, quality, and cost savings directly into a task.
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Business 2 Community
While the visual design and aesthetic of a website is often noticed first, there are a lot of equally important factors working behind the scene that ultimately play a role in the "success" of a firm's website. Make no mistake, design does matter! It's important that your website visually sets you apart from the competition and helps to form a positive and respectable impression in the minds of your visitors.
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MarketingProfs
As content competes with advertising as a business and marketing tool, commercial writers are seeing shifts in the skills that we need to keep our work relevant.
Copywriting, especially in the context of advertising, has been one of the most storied and influential creative roles in marketing. Advertising legends like Leo Burnett, Mary Wells and Lester Wunderman started their careers as copywriters.
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The Huffington Post
Yusuff Busayo, email copywriter and content marketer, contacted fifteen writing experts (including prolific editors and journalists) to gain their thoughts on this question: 'What's your best writing lesson for new writers?'
And here, they gave their BEST hacks for budding writers.
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