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Join STC at a special half-year rate
STC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're not already an STC member, you can join for the rest of 2012 at less than half the full-year rate! You'll get over 50 percent off the regular full-year dues, but receive all the benefits for the rest of this calendar year. That includes online subscriptions to Intercom and Technical Communication, access to our library of free archived seminars, discounts on education, and more. STC membership provides opportunities for career advancement, professional growth, and continuing education. Join today and take advantage of it all throughout 2012! More

UX a 'critical' concern for mobile, enterprises say
ZDNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Improvements to user experience and application performance are top business priorities for mobile efforts, enterprises say. According to a new survey by MGI Research, 89 percent of enterprises said user experience was the most critical mobile app development concern. Open standards and multi-platform support also ranked highly. More

Learn to write effective user documentation with STC
STC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Developing user documentation is not simply documenting everything on the interface, nor is it documenting every task the user can possibly do with the product. And whatever you develop must ship on time and fit in the budget for the project. How do you develop good user documentation that meets all these (seemingly) conflicting needs? How do you make your boss happy and meet the information needs of your users? How can you do it and not go crazy? Can this even be done? Join Sharon Burton for STC's multi-week certificate course Writing Effective User Documentation, where she provides specific ways to meet all these needs and not make you crazy in the process. Learn what "good" user documentation is and how to create it, how to plan meeting deadlines and deliverables, and how to meet the cost requirements of your company. More

Tips for writing multiplatform mobile apps
Informationweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As smartphone and tablet use skyrockets, companies are developing mobile applications for customers and end users. If your company is considering creating its own mobile apps, you must understand the development landscape. The platform you target has a preferred language. If you want to write an app that will run on multiple platforms, you can either write it in each platform's preferred language or use a third-party tool to generate code for different platforms. This second approach can save time and effort, though it may affect usability. More

Web developer JavaScript/HTML5 SDK from dotCloud
Dr. Dobb's    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Platform-as-a-Service company dotCloud has combined its cloud knowledge base with its JavaScript pedigree to produce the logically named dotCloud JS, a new environment for the prototyping and development of Web applications based entirely on JavaScript and HTML5. Promising functionality resulting after "just a few lines of code," Web developers are offered a curated selection of cloud APIs, which are presented without the need to write backend code or worry about servers. The beta release includes APIs for data storage, real-time data synchronization, as well as integration with the Twilio and Twitter APIs. More

Multimedia, multidevice, multipurpose technical communication

Explore a multitude of possibilities with Adobe® Technical Communication Suite 3.5. Take advantage of Adobe FrameMaker® 10, Adobe RoboHelp® 9, Adobe Captivate® 5.5, Adobe Photoshop® CS5, and Adobe Acrobat® XPro, all packed in one suite. Author, enrich, review, manage, and publish technical content to multiple screens and expand your outreach.

Last chance to nominate someone (or yourself) for STC office
STC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's head-hunting season for STC's Nominating Committee! You can still nominate yourself or someone you feel would make an excellent Society-level officer by completing the Candidate Recommendation Form online. This year the committee is seeking candidates for Vice President, Treasurer, Director (2 positions), and Nominating Committee (2 positions). See the link below for more information and to fill out the form. The Nominating Committee will be contacting nominees over the coming weeks. If you, or the person you nominated, are not contacted by the end of July, email and to follow up. More

Content strategy: How to elevate your content marketing in 6 easy steps
Business 2 Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
So you're on the road to an inspiring and informative content campaign. You've assembled the necessary resources, outlined the general plan and maybe even started planning out some themes you want to attack as you move forward. Now it's time to think about how to make your content strategy stick. After all, what's the point of all your hard work and creative genius if your posts don't generate a following? More

Your Content, Only Better

Acrolinx Can Help You Deliver Content Your Customers Will Love
Find it – rise higher in searches by using the right keywords   with the correct frequency, placement, and density
Recognize it – use your branding and terminology consistently   to engage your customers
Understand it – write simpler content to ease comprehension   and reduce location costs MORE

A detailed breakdown of the <script> tag
Sitepoint    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When the <script> tag was originally introduced, it was used to add only the most basic level of interactivity to Web pages. But the Web has changed a lot, and the <script> tag has evolved. The proliferation of JavaScript has made it one of the most important HTML tags. This article explores the <script> tag in detail, including best practices for using it in modern Web pages. More

Mobile content worth $18.6 billion in 2017
Advanced Television    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a market report published by Transparency Market Research, the global mobile content market was worth $6.5 billion in 2011 and is expected to reach $18.6 billion in 2017, growing at a CAGR of 19 percent over that period. Mobile games are expected to be the largest market segment at $11.4 billion in 2017. More

Distill complex ideas into succinct messages

A proliferation of new technologies has heightened the call for professionals who can communicate complex technical ideas—succinctly and articulately. In response, Northeastern offers the 100% online MS in Technical Communication, designed to enhance your technical communication skills for application across a variety of audiences and contexts. Learn More

The business case for a content-first approach
Business 2 Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to saving money, a content-first approach — one that puts content strategy first, content creation second, and everything else, including design and development, in line after those — is an easy sell. Think first about the alternate approach: A design-first methodology leads to website templates that may or may not work with real information and real user needs. A content-first methodology addresses business and user goals first, creating clarity, consistency, professionalism, and efficiency. More

Podcast: Interactive Wireframing with Wolf Becvar of HotGloo
Sitepoint    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBrief Wolf Becvar, the COO of HotGloo, talks about Interactive Wireframes, how HotGloo was developed for this job, and where it will go next. He discusses the reasons and benefits in terms of aspects like copy and micro-copy of Interactive Wireframing over jumping into design first or starting in HTML5 prototyping. More

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Chrome experiments: Google unleashes a world of data and fun in mobile browsers
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For the past three years, Google Creatve Labs has been pushing the bounds of JavaScript and producing and curating what they call "Chrome Experiments" that use open web technologies like HTML5, Canvas, SVG, and WebGL. As the name suggests, they are also great advertisements for the capabilities of its own flagship browser. For anybody who still thinks that Flash is the only way to achieve ambitious interactivity on the Web, these experiments will serve as a final notice to move on. More

Virtual collaboration: From the cube to the coffeeshop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Working remotely has never been more popular—or easier. As smartphones and laptops unshackle workers from their cubes, more of them are asking for flexible work hours to balance job and family commitments. This points to a shift in the way we view the workplace: It's not just our applications, data, and music that will reside "in the cloud," but our offices and work groups, too. More


TechComm Today

Copyright 2012, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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