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I'd Rather Be Writing
My previous post reviewing Andrew Etter's ebook on Modern Technical Writing got an enormous response. Some readers said the docs-as-code approach works only for small shops and doesn't scale to large projects. They said content re-use and translation also become problematic. However, perhaps the real differentiator shouldn't be product size as much as product category. The docs-as-code approach (which is what I'm calling it) works particularly well for developer documentation, such as API documentation, which usually doesn't contain the same challenges that component content management systems (or CCMSs) were meant to solve.
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Business 2 Community
Getting readers to pay attention to your content is difficult at the best of times, thanks to the deluge of businesses out there vying for the same audience. How do you make your brand stand out from the rest? One simple thing that you may not have thought of is using proofreading and editing tools to polish your posts into high-quality pieces of writing. Here are six tools that will up your writing game and your conversion rate.
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iamwire
Functional animation is subtle animation that has a clear, logical purpose. It reduces cognitive load, prevents change blindness and establishes a better recall in spatial relationships. But there is one more thing. Animation brings user interface to life.
Motion can make surfaces feel alive by multiplying and dividing them, and changing their shape and size. You should use functional animation to smoothly transport users between navigational contexts, explain changes in the arrangement of elements on a screen, and reinforce element hierarchy.
Successful motion design possesses these six characteristics.
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STC
Attention Classic Members! Upgrade your Classic membership now for only $170 and take advantage of free print copies of Intercom magazine, five free webinars, 20 percent off all online courses. You can also join
a chapter for free, along with a membership in all Special Interest Groups (SIGs) of your choice.
Call +1 (703) 522-4114 or email membership@stc.org.
STC
It's time for you to take action and join STC! Our mid-year dues savings are happening now! Save 30 percent on Classic, New TC Professional, or Student membership rates. No promo code is needed to take advantage of the 30 percent savings. This is our last price drop for the year, so act now!
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STC
New Certified Professional Technical Communicators (CPTCs) are entering the market each week. Will you be able to measure up to these certificants when it's time to change jobs, ask for a raise, or prove your skills? Join your colleagues who are already certified with STC's CPTC program and maximize your potential.
Learn more
STC
The 2017 Summit will be held May 7-10 at the Gaylord National Resort in National Harbor, Maryland, just minutes from downtown Washington, DC. The theme is "Gain the Edge to Get Results" and the STC conference committee is looking for sessions that produce surprising results, recommendations, or case studies from your experience that give the attendee specific ideas, lessons, processes, takeaways, or suggestions that they can take back to further their career or become more effective at work, allowing them to "gain the edge to get results." Education sessions should demonstrate an unexpected, advanced, or less traditional way of looking at or fixings a problem with tangible solutions. Attendees should feel inspired to stretch boundaries and achieve more and this theme can be applied to all sorts of topical areas, including content, project management, career paths, teamwork, business management, and more — the sky is the limit.
Learn more or submit your proposal now!
STC
Don't wait! There's only a few weeks left to purchase Summit Playback at the discounted member rate of $199; the price goes up after August 31! Catch up on all of the hot topic education sessions you missed at the Summit, including these popular sessions:
- How to Become a Strategic Communicator and Advance Your Career
- Use Usability Testing and Enhance your Documentation with Feedback
- Customer Experience (CX) — Come Join the Party
- 44 Tips for Making Better Videos!
Don't wait to get access to premier tech comm education. Purchase Summit Playback now!
STC
Expand your knowledge with STC online courses! Whether you want to learn about project management, DITA, professional tool concepts, or instructional design, there is something for every member to learn. Summit attendees will receive 10 percent off all online courses by September 5. STC online courses contribute six (6) CEUs toward CPTC currency. Don't miss out and register now!
- TechComm 201, Leah Guren, August 31-October 5
- Instructional Design for Technical Communicators, Saul Carliner, September 8-29
- Advanced Project Management and the TC, Liz Herman, September 27-November 1
- Technical Communication Manager, Saul Carliner, October 6-November 10
- Writing for Localization, Lisa Pietrangeli, October 12-November 16
- DITA from Legacy to the Future, Bernard Aschwanden, November 1-December 13
STC
Join Dustin Vaughn, Solutions Consulting Manager at Adobe in a Free STC Member-Only webinar presented on Tuesday, August 23, at 2-3 p.m. EDT (GMT-4). The webinar, “Breaking Down Silos: Introducing a Holistic Approach to Authoring, Publishing, and Content Management” will address Adobe’s latest integration of the popular FrameMaker document-authoring-and-publishing application with Adobe Experience Manager. This integrated solution speeds up the delivery of technical content on the market-leading platform that has helped marketers deliver compelling digital experiences. Don’t miss this opportunity and register today!
The Week Magazine
U want 2B a better writer? Good writing is often looked at as an art and, frankly, that can be intimidating. No need to worry. There are rules — even science — behind writing well. Our brain works a particular way; so what rules do we need to know to write the way the brain best understands?
To find out the answer, I gave Steven Pinker a call.
Pinker is a cognitive scientist and linguist at Harvard. He's also on the Usage Panel of the American Heritage Dictionary.
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TechWhirl
Once you decide that managing content across the enterprise is a smart move, you'll soon grapple with a number of the thorny issues as you determine a strategy for moving to a structured content solution like a DITA CCMS. One of the biggest is what to do with your existing content. Unfortunately you can't simply push a button and magically migrate everything.
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Forbes
If you want to succeed in the business of online marketing, then you need to learn how to write incredible content.
It's a no-brainer.
Well-written content will help you to stand out among the thousands of low quality blogs, companies, and articles that people stumble upon online. Luckily, improving your writing skills is easier than you may think, and with a few simple tips and tricks, you can take your content from acceptable to enviable.
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