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12 essential elements of high-quality content
Forbes
"Quality content" is far more than just a buzzword marketers throw around for fun. It's what savvy marketers strive for, and what Google and people look for. It's what separates the winners from the losers online; it's what will help your site rank well in the search engines, what will naturally attract high-quality inbound links, and what will help you build trust, credibility, and authority with your audience. And yet, many business owners still aren't aware of what "high-quality content" actually means.
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Web design across different generations
Econsultancy
For a website or digital product to be truly "user-centric," we need to determine who the "user" is. Each person will approach a website, system or app through their own, unique mental model, applying how they think it will be organized to each new one they encounter. Although each individual's mental model is unique, users can be "grouped" to determine their digital (dis)abilities.
An illustrated guide to illustrating elearning
Training Zone
Illustrations are designed to break up large amounts of text, introducing fun and laughter into the process. According to the dual-code theory, hypothesized by Allan Paivio in 1971, pictures are twice as memorable as text as they mean that the lesson imprints twice on the memory — once as a visual image, and again as a verbal association.
How to use 2 powerful tools to collaborate on writing projects
Cult of Mac
These days you can easily share data and collaborate on almost anything, from Rdio playlists to photo streams. But when it comes to plain old written text, your options are terrible. You're pretty much caught between working on a shared file in Google Docs or shuttling versions of your work back and forth via email. Add more than one collaborator and this becomes a total nightmare. Thankfully, tools exist to smooth the process of collaborating on writing projects.
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Real-time machine translation for multilingual online communities
Business 2 Community
Today, many companies use online communities to facilitate conversations amongst their customers. Why? Well, the benefits are pretty substantial. Guests in these online forums support each other with information on how to use the companies' products and offer solutions to common problems.
As you can imagine, this brings with it a wealth of information not only for customers but your company, too. Just think of all the information you can gain to improve your products and overall business strategy.
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7 hot webinar topics in September
New Live Web Seminars have been scheduled for September. Join Alan Porter, Joe Gollner, Gavin Austin, Beth Gerber, Leah Guren, Betsy Kent, and Judith Shenouda for topics like Building a Business-Driven Globalization Strategy for Content, Adapting to Global Realities, How Writers Can Benefit from Social Software, Winning Strategies for Independent Consultants, Label Editing, Mentoring Junior Writers, and Closing the Chasm Between the Expert and the Novice. See a topic of interest to you in the list? Register today to learn directly from the instructor and to exchange ideas and tools virtually with the other participants. The link below provides a full list of available sessions, dates, and times.
Summit@aClick discount ending
The 2014 Summit@aClick sale ends 29 August. Top techcomm education on demand, Summit@aClick is a collection of online recordings of over 80 Summit sessions with audio synched to PowerPoint. STC members pay just $199 ($249 after) and nonmembers pay $499. Click below for more information and to purchase; you can also see a free sample session on the Summit@aClick website.
STC new member tryout
STC renewal season is coming on 15 September! Not a member yet or want to show someone everything STC has to offer? Check out the STC Tryout! Get Classic membership for the rest of 2014 for just $75 and explore STC without paying a full year's dues. Use promo code TRYOUT14 in your shopping cart. For additional information, click "more" below or contact Stacey O'Donnell at stacey.odonnell@stc.org.
STC Community Member Balloon Race ends 1 September
Before the deadline is up, help your Chapter or SIG win prizes! Every time you recruit a new member, you strengthen STC and your community. Each new member moves your community closer to winning. See the link below for rules, prizes, details, and current standings in the race. Not a member of a community? You can purchase a Chapter or SIG online at any time throughout the year! Log in at https://access.stc.org/PROD/iCommerce/MemberHome.aspx and select the "My Communities" tab to update your profile today.
The 2015 STC Summit Call for Proposals is open
The Call for Proposals for the 2015 Technical Communication Summit is open until 12 September. The Summit will be held 21-24 June in Columbus, Ohio, USA. The core content of the education program comes from submitted proposals that span the profession, such as content strategy and design, content development and delivery, mobile content, professional development, user experience, usability, accessibility, education, and training. This year there are five newly developed tracks: Art/Design/Visual Communication, Management/Leadership, Writing/Communication, Tools/Technology, Training/Research. Submit a proposal today!
Save 20% on job postings!
The STC Job Bank puts your company in front of the most qualified technical communicators. Post your open positions in our Job Bank to reach your target audience and find the perfect fit for your needs.
Use promo code STCFALL to save 20% off your job postings between now and 30 September. Go to http://jobs.stc.org/home/ to get started today.
Why you shouldn't give your social media audience the content they want
Business 2 Community
It may seem counterintuitive, but there is actually good reason for why the content your business' social media audience wants, is not the content your organization should be creating and publishing. Increasingly, consumer-centric businesses and social media marketers are using a variety of social listening tools, data and analytics, and various types of research to determine themes and formats for content that will resonate most strongly with their audience.
4 steps to successful content personalization
Marketing Land
Content personalization is a hot topic for digital marketers these days, but many are just beginning to understand how they can actually put it into practice. Previously, a personalized website — one that displays different content or a different layout depending on who is visiting – involved quite a bit of heavy lifting. These days, new tools and technology are making it easier than for marketers to implement this kind of personalized content. However, there are still a lot of choices when it comes to the best approach.
Missed last week's issue? See which articles your colleagues read most.
eLearning storyboard template
TechWhirl
A storyboard can be a collaborative tool used between subject matter experts and developers to develop and edit content, and to visualize the way screens will look before doing too much of the actual work. The storyboard is also essential for stakeholder buy-in, as it is more persuasive and convincing than words and a project plan alone.
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How to create a content strategy
Business 2 Community
Before you can begin marketing your business online, you need to create a strategy that outlines exactly how your marketing will work. Just like any goal, establishing an online presence is a process that needs to be planned out, step by step. This way, you can use the content to spread your business's name and help your business grow.
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7 steps to determine content marketing software needs
iMedia Connection
As a content software vendor recently put it, "Most brands aren't yet able to clearly articulate their content marketing needs or end KPIs. This makes creating a request for proposal and asking the right questions incredibly difficult." Brands and their agencies can't frame "what's needed" or how to get to the end goal.
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Word wranglers: 5 apps that make writing easier
PCWorld
Quick: Picture a writer in your head. An image of a bearded old man, hunched over a clackety typewriter may come to mind. But these days, a writer is more likely to be tapping away at a tablet or even a smartphone, composing anything from a business document to the next great American novel. No matter what it is you're writing, these apps can help make the process a little easier.
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